Archives Posts

Nike SPARQ Sensory Performance

November 27th, 2011 by Larry


Last week, I experienced Nike’s new SPARQ Sensory Performance innovations in action. I have no doubt in my mind that this new approach to vision training in conjunction with all other aspects of physical training will give an edge to the athletes who utilize these advancements. What’s most interesting is that vision training can be used by athletes of all levels to increase focus, reaction times & anticipation in any sport. I could rattle off a list of athletes off the top of my head that could use vision training immediately: Ahem… Josh Hamilton… Ahem…

SPARQ Sensory Performance is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance. It’s another step in Nike’s nearly 40-year legacy of delivering game-changing innovations to help athletes perform at their peak.

“Sensory training is at the cornerstone of how we can build better athletes,” said Paul Winsper, SPARQ Performance Director. “With SSP we’re able to integrate both sensory and physical training together. This performance philosophy has resonated with some of the top athletes, teams and clubs throughout the world.”

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Archives Posts

Erie Seawolves MiLB Brand Identity by Ryan Wood

November 16th, 2011 by Larry


Awhile back, I mentioned that I teach a design class at Portfolio Center. Occasionally I’ll have my students redesign a sports team identity. I’ve never posted end-of-quarter projects and readers have been asking to see the results, so here is the first post of the sort. I’ll begin posting finished work from my students whenever I feel like it. Last quarter, I asked a 2nd quarter student, Ryan Wood, to redesign a minor league baseball team. I gave him the freedom to pick a team that he thought had a wonky brand identity, so he chose the Erie Seawolves.

10 weeks ago, Ryan didn’t know a lick of Illustrator, so I wouldn’t let him use his computer. I forced him to use what he had: a pencil and a notepad. Hundreds (and I seriously mean hundreds) of sketches later, he was ready to take all his graphic elements into the computer. Rather, I allowed him to use his computer once he exhausted every possibility he could think of. Within a matter of weeks, Ryan earned his Illustrator chops and churned out a beautifully executed MiLB identity for a 2nd quarter design student. There are a few things I’d like to see him to do push his concept further and he’ll have plenty of time for that during his final 1.5 years at Portfolio Center. See it all after the jump. Read the rest of this entry »

Category: Atlanta, Baseball, Design, Erie, MiLB Comments: No Comments »