[photos by Ted Ullrich]

Here in Hotlanta, we’re always trying to find new ways to stay cool during the summer. When we want our caffeine fix, we don’t drink iced coffees or americanos because they’re boring. Ted Ullrich (always thinking of fresh ideas) invented the Americola so that we could stay cool, buzzed, and uniquely Atlanta. The first step to enjoying an Americola is befriending your local barista. Our baristas of choice hold it down at Octane. These kids are ATL’s coffee experts. Seriously, they go to all kinds of espresso-making competitions and win with their eyes closed. If your local barista is down, then ask him/her to follow this recipe exactly as follows:

1) fill a pint glass halfway with ice
2) brew espresso directly into glass
3) add Coca-Cola (directly from fountain) until the mixture slightly overflows

Thanks to Matt Crumpton for letting us harass him while downing his Americola.

Remember that photoshoot we had last night at El Bar? Head over to wearetheprocess.com for more details on that tip. If you’re super-curious and want the password to the lookbook, email info@wearetheprocess.com

photos by Ross Martin

These are the final photos of our Medusa Armada Installation at Halo Lounge last Thursday. I hardly realized how quickly the evening went by between trying Halo’s signature “Dark & Stormy” drink and catching up with everyone who came out for support.

We’re looking forward to displaying alternate versions of Medusa Armada at more events and locations. If you guys know anyone at the Georgia Aquarium, let us know!

Check out a large version of Ross Martin’s photo of Medusa Armada after the jump.
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photo credit: Megan Huntz [Treviso, Italy]

The past 2 months have been exhausting, yet very rewarding for EC. Starting a design company ain’t easy. It’s even harder to run a hybrid design company/clothing line like we do. I’ve been to Las Vegas, Destin, Detroit, Tokyo, Beijing, Shanghai, and Hong Kong on business (and a little bit of personal time) all within a matter of weeks. It’s like I’ve hardly spent any time in Atlanta working on the new clothing line. That’s right, I said “NEW CLOTHING LINE”! We’re launching a new line in the Spring of 2009 that’s top secret for now…well, not totally top secret. If you come by our studio in Atlanta we’ll be glad to show you what we’re working on.

We’re totally planning to be carried nationwide and perhaps internationally. While I’ve been in Asia sourcing, Georgios has been hard at work on mood boards, color palates, and graphics for the new line at The Center for Design Study in Atlanta. I’m looking forward to getting back into the thick of things next week. Until then I wanted to share some recent Epidemik Coalition & Demuns by Epidemik Coalition related photos from all over the globe proving that the movement has begun!
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photo credit: Ross Martin

Check out the EC Online Store for big savings on Epidemik Coalition tees, hoodies & more. This is your last chance to pick up some pieces that we won’t ever make again. Everything is 40% off or more except custom Angelica tees. To sweeten the deal, we’ll throw in some concept tees that no one has ever seen before (until supplies run out), one-off prints, our new stickers, and other EC goodies. Do your thing.

Don’t forget, you can pay with a credit card through Paypal, even if you don’t have a Paypal account.

If you hang out on Ponce de Leon Avenue in Atlanta after dark, you’ve probably run into Jordan Gunter more than once. With a penchant for speed metal, vodka diets, and eating veggies his familiar face can be found at the Local, Righteous Room, and the Majestic when he’s not at a show. Having just graduated from Portfolio Center, his hard/soft lifestyle reflects itself in his body of work. His environmentally friendly style combines it self with the crusty aesthetic of a punker. Send kudos or hate mail to Jordan at jordangunter@gmail.com

See the rest of Jordan’s portfolio after the jump.
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If you’ve been to Octane Coffee lately, you’ve probably noticed the new wall graphic. How could you not? It’s Black Slabbath, the heaviest typeface in the world. There’s only one thing about this new typeface that isn’t colossally black: the razor-thin white space. It slices through and between geometric characters, creating a juxtaposition of contrasts and rhythms. It was designed by our buddy and creative director of Armchair Media, Stefan Kjartansson and is available for purchase at YouWorkForThem.

Here’s a video of Mick Bailey installing the wall graphic at Octane.

We’re going to hold a small design contest as incentive for you to purchase the typeface from YouWorkForThem. It goes like this: We’ll print a tee for the first person to send us a completed design (2 colors or less) using Black Slabbath. We’ll also print a few extra tees for ourselves and some close friends, but you’ll get all the bragging rights! Email your final graphics to info@epidemikcoalition.com. Let’s do this!

Long time EC friend, Chris2thatee, rocked some Epidemik Coalition gear during a recent modeling gig in Texas. The photographer on set was James Taylor, The Outlaw Photographer. If you like his work, you should check out his website at OutlawStudios.net.

Check out some larger pics after the jump.
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Seriously, Shock Cinema is my favorite Atlanta band. Well, technically they’re from New York now but they got their start here in the ATL and moved over a year ago. They’ve since been signed to a record label and they’ve recently released an album called Our Way Is Revenge. Pitchfork only gave it a 5.4 but we all know that they don’t know what they’re talking about.

Being a film school nerd and noise-junkie, I’ve thoroughly enjoyed their live shows which feature visual remixes of classic horror films. If you don’t know what I’m talking about, you have no excuse to miss this event. I have no doubt that their Return to the Dirty Dirty is going to be incredible.

Shock Cinema
w/ Dragons of Zynth
Friday, September 28th
9PM

11:11 Teahouse
753 Edgewood Avenue Northeast
Atlanta, Georgia 30307

Check out a larger version of our Shock Cinema poster

Megan Huntz has taken our process to the next level. Now we’re working with dyes, deconstructing tees, putting zippers where they’re not supposed to be, and even printing on unitards. We’ll reveal all of the crazy-collaborations in due time (most of which are one-off originals). We’re getting our ideas on the table while she’s still here. She’ll be leaving us for Italy in October and we’ll be forced to collaborate via the web. That’s why we’re doing everything we can to convince her not to leave, but I don’t think it’s working.

We’re also combining the Medusa II photo shoot with Megan Huntz Dresses on the 23rd of September. Send models. We are still looking for two more. Contact Us!

In other news, we’ll have Project Fourt @ Coke HQ updates soon, along with submissions for another awesome show with the fun kids at MINT Gallery at the end of the month. Have a good weekend guys!

photo by Jorge Menes

A couple weeks ago, workaholic & photographer extraordinaire, Jorge Menes, approached us with this photo concept. Knowing Jorge’s reputation, we knew he’d pop off 20 shots a minute and make pure magic. A couple hours later, he’d already dropped “the sauce” on the images, making Georgios and I look so fresh. Assisting Jorge on this shoot were the boys of Ayy Gurl Studios, Ross Martin and Joe Martinez. Thanks dudes. We owe you tees.