So I went to the Hawks game with some buddies last night and we got .gif’d on Deadspin. Oops! Oh well. Go Hawks!
So I went to the Hawks game with some buddies last night and we got .gif’d on Deadspin. Oops! Oh well. Go Hawks!
Check out the new in-game player intro for the Atlanta Hawks. I love how it really downplays basketball and shows the players doing everyday things around our great city. I also applaud the decision to use Cee Lo Green’s Bright Lights Bigger City as the soundtrack for two reasons: Cee Lo is an Atlanta-based artist and the vibe of the song is a refreshing change of pace from the in-your-face songs that most associate with sports. Great job to the audio/video department at the Hawks!
This 6 year old has a total meltdown during Game 3 of the NBA Finals. This is exactly how I feel every time I watch the NBA. As an Atlanta Hawks fan, I’ve come to expect this level of disappointment every time the game gets taken out of the hands of the players and put in the hands of the officials. I blame David Stern for all of this. I hate Miami too little man… I hate them so bad.
NBA TV’s new documentary follows the ultimate assembly of basketball greatness, the 1992 Olympic team, with behind-the-scenes footage and interviews with the players themselves. The Dream Team premieres June 13, 2012 at 9 p.m
If you haven’t heard, the New Jersey Nets are now officially the Brooklyn Nets. Check out the team’s official announcement and brand identity reveal here. I have 9 problems with the brand already! Perhaps we’ll look back on this brand in 10 years and think this is classic, but I’m willing to bet that the brand isn’t even the same by then. I feel there are a number of missed opportunities with the new brand identity, but maybe the team doesn’t care. Perhaps Brooklynites are so hungry for basketball in their backyard that they’ll get behind anything, no matter how lousy and uninspired.
Problem One: “Designed by Jay-Z” – I don’t believe this for one second. When a problem arises with the plumbing at the new Barclays Center, will Jay will reach for his toolbelt? Yes, I do think it’s possible for Jay-Z to click his computer mouse the few times necessary to make these half-assed marks, but it is insulting to assume that consumers will spend money on something just because Jay-Z “designed” it. We’re talking about the dude behind these! Oh my… Secondly, if these marks did in fact come out of Jay-Z’s camp, I’m sure it was a case of nepotism and a Macbook Pro.
Problem Two: What’s with the Shield? – The shield appeared on the New Jersey Nets logo only recently (1997). It’s not like it was a design element that was introduced for a reason in the first place. I don’t see why they’re keeping it. Does 15 years qualify as the period of time where nonsensical design elements become permanent? Get rid at that garbage and start anew! Don’t even start with the “shield stands for pride” argument! That’s BS.
Problem Three: No Actual Net – Any avid sports fan has always questioned why the New Jersey Nets never actually depicted a net anywhere in their brand identity. It seems like this would be a great opportunity for the team’s namesake to finally be represented. Either that, or change the damn name altogether! Was there a brainstorming session AT ALL? If the team is moving to Brooklyn and rebranding, what’s the point of keeping a name of a losing team? Or was it too pricy to file for a name change with the league? I know how the commish loves to make that money. Whatever the reason, it’s just weak.
Problem Four: Clip Art – Every shape from the Brooklyn Nets brand identity looks as if it came straight from a clip art library. You know, one of those free vector art packs that you get from the Google? Don’t get me wrong. I truly believe less is more, but what we have here is very uninspired. I can image the creative meeting lasting a grand total of 30 seconds. Whoever is really behind the mark said, “Uh… yea, I flattened the Nets logo and put a B on the basketball. That’s about it. Let’s see what Jay thinks!” WHATEVER HAPPENED TO SKETCHING? Oh wait, I forgot, Jay-Z doesn’t write his lyrics down. He just spits off the cuff, so therefore he’s allowed to throw stuff around in the computer without any forethought. Myyy bad!
Problem Five: Just B – Seriously? B. Just a B on a basketball. When I see this B on a basketball, it reminds me of a Sesame Street character saying, “B is for Basketball!!! Yaaay!” C’mon! Also, it wouldn’t surprise me if Jay-Z the “Art Director” wanted the B there for his wife.
Problem Six: Typography – I’m disappointed that they didn’t take the opportunity to create a custom typeface inspired by Brooklyn. Why not? There are so many visual cues they could’ve drawn from: Neighborhood ironwork, signage, and the architecture of the Brooklyn Bridge to name a few. Sigh… I’m starting to get upset at this point.
Problem Seven: Colors (or Lack Thereof) – Okay, so the intention of only using Black and White as brand colors is a bold decision. It is also very noble, but I’m sure within a few seasons we’ll start to see other unnecessary colors bleed into the brand identity. Take a look at the Celtics. They’re a classic NBA team. Their colors are Green and White, but they somehow managed to create this noncept and this other vomit inducing ensemble. Establishing a tertiary color could help the team’s brand from future embarrassment .
Problem Eight: Team Gear – It’s clear that this brand isn’t for me. In fact, it’s not for anyone I know that lives in Brooklyn. The gear looks like something myself & Georgios would create in 2 hours if someone said, “Hey guys, I need you to design some gear that is middle-of-the-pack, stereotypical hip hop. Don’t bother pushing the envelope or raising the status quo when it comes to expanding the brand. We just want to move units real quick. Just use whatever is leftover from your clip art library from earlier.” At the end of the day, I feel like the brand’s tone of voice isn’t as inclusive as it could be. In fact, it tries so hard that it’s not cool.
Problem Nine: Impending Jersey Reveal – The team is making us wait until September to see what the jerseys will look like. This is just a load of superfluous PR hype. The pomp and circumstance is vapid. I’m sure the jerseys will be black and white, with NETS on the home jersey and BROOKLYN on the away jersey. What’s the point in holding back on this? The shield with the B will appear somewhere, perhaps near the back collar of the jersey. I’ll be shocked if the team uses custom lettering or numerals for player names and numbers. Yawn… Get over yourselves, Brooklyn Nets marketing team!
I met up with the Atlanta Hawks 6th Man section in Charlotte while the group was in town to cheer the Hawks to victory against the Bobcats over the weekend. It was great seeing that the Hawks are indeed popular in other NBA cities. We saw quite a few ATL fans holding it down at Time Warner Cable Arena. While we sat in the upper deck, our voices were still heard on the court. Need evidence? Check the tweets after the jump. Read the rest of this entry »
I recently lending my acting “talents” to the powers that be at Philips Arena by participating in this commercial for Taco Mac and the Atlanta Hawks. All it took to convince me to show up was a ton of chicken wings, beer, tickets to the game, and my good friends Jamie Gordon and Matty Ryan to be in the spot as well. To top it off, I got to meet the Atlanta Hawks legend aka The Human Highlight Film, Dominique Wilkins. Add this one to the “portfolio”!
Check out the commercial after the jump. Read the rest of this entry »
Nike is at again and they are stepping their game up major for the USA Basketball team with some new futuristic innovations. Using the lightest and most advanced textiles, the Nike Hyper Elite Basketball Uniform is going to help improve performance of the players and emphasize the pride we have for basketball here in The USA. Read the rest of this entry »
In the summer of 1992, fifteen American men came together to form the USA’s Olympic Basketball squad. The team was the first to be made up of active NBA players. When they traveled across the pond to Barcelona that summer, they were unstoppable. Team USA, nicknamed “The Dream Team”, won every game by an impressive average of 44 points. Needless to say, the team went home with the gold and were forever etched into history as one of the strongest teams in any sport ever. That summer was a major turning point for many fans, young and old alike. People who liked basketball, now loved basketball.
20 years later, Nike Sportswear is commemorating that epic run with the release of The Dream Team Destroyer Jacket. The jacket is very traditional looking with patches that tell the story and pay homage to The Dream Team’s journey. In a sense it is a classic Destroyer jacket with the leather sleeves and a wool body, but the attention to detail is what will distinguish this as a true one of kind piece.
Russell Stott, Nike Sportswear’s Graphic Design Director, and his team have covered every aspect of that historic summer with an array of patches on both sleeves and on the front and back of the jacket. The right sleeve is adorned with the starting five players jersey numbers, while the left side consists of three chenille patches each one telling a story. The top patch tells of the average point differentiation, 43.8, and also has an XXV that refers to Barcelona as the 25th of the ‘games’ in sporting history. The lower patch is the USAB logo and the middle patch states some of the places this year’s team will be visiting before the summer.
The right breast of the jacket is embroidered with U S A in a vertical towering effect, and includes a USAB pin-badge. The left breast shows a USA flag inspired mostly by space travel and military. Stitched in underneath the flag is the score of each game the team played. The back is embroidered with a large XX to celebrate the 20th year since that momentous summer. Stitched in above each front pocket it says, “Land of the Free, Home of the Brave” in italicized font. For the tag, Nike is re-imaging the tag from a replica of the Dream Team jersey they found that had a special message to the team on them. This jacket is a must have for any Nike head and although winter is almost over, this is a truly timeless piece and will never go out of style. Release date is TBA.
Check out more detailing of The Dream Team Destroyer Jacket after the jump. Read the rest of this entry »
Image Source: AtlantaHawks.com
Congratulations to Joe Johnson of the Atlanta Hawks for being selected to play in the NBA All-Star Game for the 6th time in his career. I’m happy that I live in a city where top-notch basketball is being played night-in and night-out. Since we’re on the topic of the All-Star Game, I have 2 points of contention that are out of Joe’s control, but I need to sound off, so here goes:
#1 – Adidas… whhhhyyyyyy can’t I purchase a Joe Johnson All-Star jersey anywhere? They aren’t available at Philips Arena where the Hawks play, and I can only customize and purchase a crappy polyester replica jersey on NBAstore.com. I would like to own a Swingman quality jersey or even an authentic, but there is no option to get one. This is totally bogus!
#2 – JOSH SMITH should absolutely be on this All-Star team. If Joe makes it, then Josh HAS to make it. He’s been the best player on the Hawks this year! I’m not trying to take away from what Joe does, but without Josh Smith, this team has a sub-.500 record. I feel bad for Josh. He’s been snubbed from the All-Star team his entire career and this is the year that I thought he had the best chance to finally make the roster. I hope this latest snubbing fires him up for the remainder of the season and he proves his worth to all the doubters. Tee up the Orlando Magic… Josh is angry!