Archives Posts

Nike Vapor Laser Talon

February 26th, 2013 by Larry

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Nike Football debuts the Nike Vapor Laser Talon that incorporates a revolutionary 3D printed plate that will help football athletes perform at their best. In a version built to master the 40, the Nike Vapor Laser Talon weighs a mere 5.6 oz. and is specifically designed for optimal traction on football turf and helping athletes maintain their “drive stance” longer. Expect to see these on the feet of many athletes at the NFL combines this week.

The plate of the cleat is crafted using Selective Laser Sintering technology (SLS) and is the sport’s first 3D printed plate. SLS is a manufacturing technique using high-powered lasers to fuse small particles of materials into a 3-dimentional shape. The SLS process allows for the engineering and creation of shapes not possible with traditional manufacturing processes, as well as the ability to make design updates within hours instead of months to truly accelerate the innovation process to never seen speeds.

Imagine a world in the future where we will able to purchase and print athletic gear at home!

Archives Posts

Atlanta Falcons New Era 2012 NFL Sideline Cap

June 26th, 2012 by Larry

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Introducing the football cap that the Atlanta Falcons will wear on the sidelines for the 2012 season. Today, New Era unveiled their first ever NFL On-Field cap collection. These caps will be worn by NFL players on the sidelines during regular season and posteseason games. The collection is available for purchase at New Era Flagship stores, neweracap.com, NFLShop.com and other retailers beginning July 12.

In April 2012, New Era became the exclusive and official headwear supplier for the National Football League (NFL) for all sideline, locker room, NFL Draft Day and Super Bowl caps as well as having rights for fan headwear worldwide.

“This collection is built for the hot days in September and the frigid evenings in December. For over 90 years, New Era has been providing athletes and fans with high quality products,” says Christopher H. Koch, CEO, New Era. “We’re thrilled to bring our first ever NFL On-Field collection with a unique combination of style, comfort and technology to the NFL sidelines.”

Sport performance is one of the center pillars of the New Era brand. The NFL On-Field Collection is infused with NE TECH properties that will keep both players and fans comfortable well into the off-season. DRYERA™ is specially treated fabric that repeals water whenever inclement weather sneaks up. Additionally, the collection has COOLERA™, a moisture management system that wicks away sweat and disperses it quickly.

The NFL Kickoff game on Wednesday, September 5, when the Super Bowl XLVI-champion New York Giants host the Dallas Cowboys, will mark the first time a 59FIFTY will appear on the sidelines at an NFL game. Throughout the season, knits, headbands and 59FIFTY Dog Ears, will headline the NFL Cold Weather Collection which will debut later into the season. When the temperature drops, this upcoming collection will keep players and fans warm.

Category: Atlanta, Caps, Football, Hats, NFL Comments: 2 Comments »

Archives Posts

The NFL’s Nike Elite 51 Uniforms

April 3rd, 2012 by Larry

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Nike unveiled uniforms for all 32 NFL teams today at Steiner Studios in Brooklyn, NY. The system, known as The Nike Elite 51 Uniform, is truly the next generation in superior lightweight performance delivering a fully integrated system of dress for athletes at the highest level. Nike offered key technological upgrades to all 32 NFL teams, and each team’s management decided what features to include in their team’s 2012 uniform set.

The key features are:
LIGHTER –The Nike jersey and pant, wet or dry are lighter than previous versions
FLYWIRE TECHNOLOGY- Eliminates layers, reduces weight, and provides lockdown fit
ZONED MESH VENTILATION – Provides cooling zones for optimal thermoregulation
ZONED STRENGTH – High tenacity, stretch material, for light weight lockdown strength.
CUT FOR MOBILITY – Four-way stretch, hydrophobic materials enable range of motion wet or dry.
STRETCH TWILL NUMBERS – Four-way stretch even on numbering system
CUSTOMIZABLE BASELAYER PADDING – Nike Pro Combat Hyperstrong baselayer with integrated lightweight, Deflex padding offering customizable flexible protection.
DEFLEX PADDING – Lightweight, flexible impact protection integrated into top “hit zone” areas
ALUMINUM D-RING BELT – Aircraft-grade aluminum D-ring belt reduces weight.

Check out this interactive tech sheet for a guided tour of the uniform upgrades.

Want to see what some of these uniforms look like up close? Check out my instagram images from the event after the jump. Read the rest of this entry »

Category: Design, New York, NFL Comments: 1 Comment »

Archives Posts

Atlanta Falcons Draft Collection by New Era

March 14th, 2012 by Larry

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This season, the official headwear of the NFL will finally be provided by New Era. As a cap wearer, this is an announcement I’ve been waiting my whole life for. Finally, I’ll be able to rock caps of my favorite football teams and they’ll fit like they’re supposed to!

This new partnership launches with the Draft Collection. Draft Collection speaks to the city and is a symbol of the moment a player and city become one. The famed 59FIFTY (fitted cap, center) will be worn by players on Draft Day. Agents, family and friends will wear 9FIFTY snapbacks (left) and 39THIRTY stretch fit caps (right).

All product is available for purchase at midnight on April 1 at New Era Flagship stores only. The Draft Collection will be available at all participating retailers and Neweracap.com on April 2.

Archives Posts

Nike Football Epic Transformation

January 30th, 2012 by Larry

With only one more NFL game to be played under the Reebok contract, the folks at Nike are preparing to make some exciting changes to the way teams look on the field. Get hyped up by Michael Irvin in this Nike Football Epic Transformation video.

Yesterday’s Pro Bowl in Hawaii marked the beginning of the Nike era with some new cleats and these awesome team logo gloves (photos after the jump). Read the rest of this entry »

Category: Design, Football, NFL Comments: 1 Comment »

Archives Posts

Nike SPARQ Sensory Performance

November 27th, 2011 by Larry

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Last week, I experienced Nike’s new SPARQ Sensory Performance innovations in action. I have no doubt in my mind that this new approach to vision training in conjunction with all other aspects of physical training will give an edge to the athletes who utilize these advancements. What’s most interesting is that vision training can be used by athletes of all levels to increase focus, reaction times & anticipation in any sport. I could rattle off a list of athletes off the top of my head that could use vision training immediately: Ahem… Josh Hamilton… Ahem…

SPARQ Sensory Performance is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance. It’s another step in Nike’s nearly 40-year legacy of delivering game-changing innovations to help athletes perform at their peak.

“Sensory training is at the cornerstone of how we can build better athletes,” said Paul Winsper, SPARQ Performance Director. “With SSP we’re able to integrate both sensory and physical training together. This performance philosophy has resonated with some of the top athletes, teams and clubs throughout the world.”

Read the rest of this entry »

Archives Posts

The Sportsfan Journal

November 15th, 2011 by Larry

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Calling all sports fans! Please take a moment to check out this new website, The Sportsfan Journal; written by 2 of my good friends, Ed Maisonet III & Kenny Masenda. I’ve know these 2 cats for a few years now, and I believe their form of journalism is a refreshing take on sports. I find myself reading their articles more than I do from the mainstream sports media on the bigger websites. Take a look for yourself here.

Archives Posts

#WATPFFL

August 18th, 2011 by Larry

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We Are the Process Fantasy Football League (#WATPFFL) is back, and YES I totally nerded-out and designed some We Are the Process football uniforms on some Nike Pro Combat templates. On a semi-related tangent: Only 1 more season until Nike gets to start making officially licensed gear for the NFL! It’s funny to see college teams wearing Pro Combat equipment that is better than that of the pros.

Unfortunately, the We Are the Process Fantasy Football League is already full. We have lots of returning team managers, and our 3 newest members spoke up last year. It’s never too late to start begging to be considered for next season. You can start by emailing us at info@wearetheprocess.com and submitting your name, email address, and “WATPFFL: Tier 2″ in the subject line to join-up in our Tier 2 league for this season. The best player(s) will get the invite to the big show next year. Trust me, it’s worth it.

Check out the other uniforms I geeked-out on after the jump. Read the rest of this entry »

Category: Atlanta, Design, NFL Comments: 1 Comment »

Archives Posts

Nike Fieldhouse at Dick’s Sporting Goods

May 13th, 2011 by Larry

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Dick’s Sporting Goods pinnacle doors are opening across the country and showcasing the Nike Fieldhouse, where consumers enjoy premium access to the latest Nike footwear, apparel and equipment. To build awareness around these stores, Nike is hosting events that feature in-store activities such as on site t-shirt customization, photo booth, an in-store appearance and Q&A session with Atlanta Falcons QB MATT RYAN, and prize giveaways. A scheduled Nike tech rep onsite can offer training and product guidance.

Event Details:
Saturday, May 14th
11am – 1pm
Lenox Marketplace
(Dicks Sporting Goods)
3535 Peachtree Road
Atlanta, GA 30326

Category: Atlanta, Events, NFL, Sneakers Comments: No Comments »

Archives Posts

NSW – “Destroy With Speed” Destroyer Jackets

February 6th, 2011 by Larry

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As they enter Cowboys Stadium today to play in Super Bowl XLV, four key Nike athletes will be wearing custom “Destroy With Speed” Destroyer Jackets by Nike Sportswear. These jackets bear hints of volt green which has been a signature Nike color to reference speed as of late. Each jacket is emblazoned with the players’ position, on-field jersey number, and last name stitched on the breast and will surely break a few necks during pre-game activites. Check out more photos after the jump. Read the rest of this entry »

Category: Dallas, Design, NFL, Sneakers Comments: 4 Comments »

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