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Midfield at Autzen Stadium

November 18th, 2011 by Larry


It’s going down here tomorrow night… Oregon vs. USC. How do y’all like my fake tilt-shift photo?

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We Are the Process – Fall/Winter 2011

October 25th, 2011 by Larry


Our new collection of We Are the Process is available online now at and select retailers around The South. This is personally my favorite collection so far and I’m not just saying it. There’s something for everyone. We used 3M reflective ink, we made a letterman jacket, we worked with New Era. The list goes on. I crossed a lot of things off my personal design-career bucketlist with this collection. I hope you guys enjoy the effort. #GrowTheBrand #SupportTheSouth

Find the brand in person at:
Standard in Atlanta
Black Sheep in Charlotte
Centre in Dallas
Rock City Kicks in Fayetteville

Shouts to Jorge Menes for the concept and execution of our newest lookbook.

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2011 Nike MAG Portraits + Inside the Box

September 30th, 2011 by Larry


When my Nike MAG shipment arrived, I took some iPhone photos of the unboxing process. Shortly thereafter, Joe Martinez asked me if he could take some portraits of the kicks. Without hesitation, I brought the whole Nike MAG package to one of my favorite portrait photographers. I was interested to see what kind of personality Joe would bring out in these photos. Yes, sneakers can have personality!

I apologize for taking a week to post these photos, but I think that they do the kicks more justice than my iPhone pics. They were certainly worth the wait. I present to you, the 2011 Nike Mag (pair #0854), by Joe Martinez.
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Zach Wolfe Photoshoot + Curtis Snow [Snow on tha Bluff]

August 25th, 2011 by Larry

Our good friend Zach Wolfe was recently dubbed to shoot Curtis Snow from the upcoming Snow on tha Bluff movie. Check out some behind-the-scenes footage of their shoot!

In related news, I hear that there will be a public screening of the film in mid-to-late September here in ATL. More details as I get them…

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We Are the Process – Summer 2011

July 25th, 2011 by Larry


It’s time to celebrate! The We Are the Process Summer ’11 collection is now available online at and offline at the following retailers:
Standard (Atlanta)
Black Sheep (Charlotte)
Centre (Dallas)

Spread the word & help us #GrowTheBrand!

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The End is Near: We Are the Process – Summer 2011 [Teaser 2]

July 7th, 2011 by Jorge


Then I heard one of the four living creatures say in a voice like thunder, “Come and see!”—Revelation 6:1

The white horse is almost here…

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Come & See: We Are the Process – Summer 2011 [Teaser]

June 25th, 2011 by Larry


“I looked, and there before me was a white horse! Its rider held a bow, and he was given a crown, and he rode out as a conqueror bent on conquest.” —Revelation 6:2

Stay tuned, y’all!

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WeAreTheProcess on

June 24th, 2011 by Larry


As if reading our blog and following us on Twitter isn’t enough, we’ve joined the masses and created our own account. If you’re interested in the kinds of photos we take while we’re out and about, definitely give us a follow! Just search for wearetheprocess in the app on your phone!

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Pics & Vids From the Road

March 28th, 2011 by Larry

The past 2 weeks on the road have been very exhausting, yet super fun and rewarding. I had so much fun meeting new people and seeing their positive reactions to our efforts. Here are some photos and videos from our trip to New Orleans, Austin, & Charleston as well as some friends’ pics sent in via Twitter. Enjoy!
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We Are the Process Spring ’11 Lookbook – Behind the Scenes

March 7th, 2011 by Jorge


We are the “Grind”, y’all! Georgios, Larry, and I having been working non-stop to deliver the next We Are the Process Collection. Like seasons past, we all gather (via iChat) and start throwing down ideas and directions for the upcoming line. Although the designs may be different, the goal is always the same: Design concept-driven clothes that we would love to wear. This season’s collection, ‘Join or Die’, looks way back to the designs and passions that powered the American Revolution, and the rebels that made America; and particularly what makes us the South!

With so many iconic designs this season, we felt the photography should be simple, and let the designs tell the story. Hence, the absence of color altogether. Like the punk photography of the 70′s and 80′s, we tried to recreate the raw emotion that helped spark a new era in rock and roll. The final photographs have attitude and a gritty quality that says, “You’re either with us, or against us in our campaign to unite The South!” Big thanks go out to Lindsey, Kendrick, and Jhesika for being real-as-hell in the photos. Check out the new ‘Join or Die’ Collection & lookbook shot by yours truly here.

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