Archives Posts

Nike SPARQ Sensory Performance

November 27th, 2011 by Larry


Last week, I experienced Nike’s new SPARQ Sensory Performance innovations in action. I have no doubt in my mind that this new approach to vision training in conjunction with all other aspects of physical training will give an edge to the athletes who utilize these advancements. What’s most interesting is that vision training can be used by athletes of all levels to increase focus, reaction times & anticipation in any sport. I could rattle off a list of athletes off the top of my head that could use vision training immediately: Ahem… Josh Hamilton… Ahem…

SPARQ Sensory Performance is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance. It’s another step in Nike’s nearly 40-year legacy of delivering game-changing innovations to help athletes perform at their peak.

“Sensory training is at the cornerstone of how we can build better athletes,” said Paul Winsper, SPARQ Performance Director. “With SSP we’re able to integrate both sensory and physical training together. This performance philosophy has resonated with some of the top athletes, teams and clubs throughout the world.”

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Archives Posts

Congrats Noah!

October 19th, 2011 by Larry


Congrats to Noah Young for winning our Enduro MMXII “Conquest” Bike Giveaway! We met up with him this weekend and delivered the bike to the lucky dude! Thanks to everyone who participated in the contest. Hopefully be able to hold more contests like this in the future. Keep on Growing the Brand! #GrowTheBrand

Archives Posts

We Are the Process: Enduro MMXII “Conquest” Bike Winner

October 4th, 2011 by Larry


Congrats to Noah Young of Atlanta, GA for winning our Enduro MMXII “Conquest” Bike Giveaway! We definitely feel the love from everyone who participated in the contest and we want to thank everyone involved. We shipped Enduro MMXII tees to our supporters all over the country. Thank you so much!

Noah, we’ll be in touch to arrange for the bike to be delivered! #FistBump

Archives Posts

Swamp Thing Alleycat Race – Houma, LA

September 20th, 2011 by Jorge


This past weekend, Jhes and I participated in the 1st Annual Swamp Thing Alleycat Race in Houma, LA. This was my first time participating in an alleycat, and I am happy to report, it won’t be the last! Big thanks go out to Stu Babin and all the hardcore kids in Terrebone Parish for putting on such a great event. Jeremy Toups took home first place, as well as an entry into the We Are the Process “Conquest” Bike Giveaway. There are just two more weeks to reserve a chance to win the custom Brooklyn Machine Works Gangsta designed by We Are the Process. Head on over to and purchase an ENDURO shirt while you still can. The winner will be announced Saturday, October 1st.

Category: Events, New Orleans, Racing Comments: No Comments »

Archives Posts

Race Car! That’s Why.

August 23rd, 2011 by Jorge


People always assume, that all we do is work on the brand We Are the Process. Not the case at all! Georgios & Larry work as graphic designers full time under the moniker, EC Design Co., and I help out where I can. I spend my days working as a Marine here in New Orleans and in my off-time, I like to go fast. When I am not on my bike tearing down the streets of New Orleans, I am behind the wheel of a race car making laps around the track. Last week, Team Breast Friends and I, competed in the 24 Hours of LeMons’, Cain’t Get Bayou, at No Problem Raceway in New Orleans. If you don’t know about the 24hrs of LeMons Series, in a nut shell, it’s endurance racing for $500 cars. Now let me stop you right there. Don’t let the price tag fool ya’. Our 1991 Honda Civic VTEC is set-up like a proper race car should be, and after 8 races, it keeps getting faster. Just imagine Mad Max meets Nascar for 24 straight hours… Hairy, scary, and so fun. One day (real soon) We Are the Process is going to have it’s own car and team. What we should name our team? Leave us an answer after the jump. Read the rest of this entry »

Category: New Orleans, Racing Comments: No Comments »