Last week I checked out a new tattoo parlor that recently opened on Ponce de Leon Ave. The former artists from Liberty Tattoo: Bill Conner, Brian Gattis, Chris Howell, Demian Bouchon, Eric Thrice, and Keet D’arms have put their efforts together into a new shop called Southern Star Tattoo. It’s located in the MJQ/Drunken Unicorn parking lot, a familiar place for all you locals.

As soon as you walk into the shop, your eyes are immediately attracted to bright colors and you notice the cleanliness of the shop and amazing artwork covering the walls. These guys put their blood, sweat, and tears into getting this shop up and running in only 2 MONTHS! They are great artists and they deserve the fruits of running this beautiful shop!

Call or stop in for an appointment at Southern Star Tattoo (404) 810-0080

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Here’s a first view of the NSW DESTROYER Jacket that represents the spirit of competitive sport in tribute to NY. Tomorrow (December 18th), there will be 21 of these jackets available at the Nike Sportswear store at 21 Mercer Street in NY. I’d recommend picking one of these jackets up. They’ll last several lifetimes.

Admit it. If you had a letterman’s jacket, you flaunted it. If you didn’t, you secretly wanted one. The Nike designers went all-out in creating this edition of the Destroyer Varsity Jacket. Raiding the All Conditions Gear (ACG) innovation cache, they found fabrics, laminates and bonding methods that could brave nasty weather but still look fresh.
More pics after the jump. Read the rest of this entry »

will be available on Friday, December 18th at Nike Sportswear’s 21 Mercer location in NYC. Stay tuned to find out more info on how to get your hands on one.

Charlotte peeps, head over to Black Sheep and holler at Josh and Chase for us! Our summer delivery just arrived in their shop. Sorry about the crappy photo, but I left the trusty Canon Rebel at home last weekend!

I just went by Standard on Peachtree to see how things were going and I caught @RyanAcker pushing their last two PROCESS x Estate LA caps on the phone, drinking a Whynatte, and wearing a Streetlocal tee. I had to snap a pic. Good things happen when you keep it local. Everything in this pic was created right here in the good ole U.S.A.

Nike Sportswear Hong Kong

Last summer I had the pleasure of previewing the newly opened Nike Sportswear flagship store at 21 Mercer in NYC along with it’s opening festivities. In true Nike fashion, I was invited to check out NSW’s digs in Hong Kong. Although the store’s Grand Opening has long past (it opened in October of 2008), I still wanted to take advantage of a rare opportunity to feature an HK destination that should be on the top of everyone’s lists when visiting.

See the rest of NSW Hong Kong after the jump. Read the rest of this entry »

After years of having their feet planted firmly in the Atlanta lifestyle market, Standard opened the doors to it’s second location in Lenox Square. To commemorate the expansion, Standard has partnered up American footwear giant DC Shoes for their first collaborative efforts. The goal in this collaboration was to represent design elements that have always been strongly present in the motif of Standard. The true red color embodies the strong presence of red accents at both locations along with the green laces and insole, which represent the artificial turf that covers the floor at the new store, as well as the live turf used at various events at the original location.

Check out more at the Standard Blog.

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Photo by Dan Hall

Name:
Farshad Arshid

Aka:  
Rashad, Vershad, Far-shaad, Rasheed, FarshaRd, RashaRd, and any other way my name is butchered…

Website:
standardatl.com

Where are you from?
Born in Tehran Iran (gotta rep the motherland) grew up in Houston, TEJAS (as GDub says it), here in Atlanta for 13 years now.

Who do you work for? 
For the man… Damn the man… Oh, and I own the Standard boutiques in town.

What are your Current Project(s)? 
Collaboration with DC Shoes, collab with Process (clears throat)… Spring/Summer In-Store series at 1841. And a few more that I can’t talk about yet…..

Who would you love to work with?
Too many to name, but here are a few: Nike, The Hundreds, 10 Deep, Alife, Benny Gold, Huf, Maharishi

If you had to give all your sneakers away to charity except for one pair, which ones would you keep? 
Adidas Milano Navy with gold Stripes… I have 2 pairs… a beat up pair that wore while building the original store… and a pair I found at Sporty LA 2 years ago which I paid entirely too much for… This is strictly for sentimental reasons…

What’s on your iPod right now?
The new Depeche Mode (single), George Michael (4life), Ghostland Observatory, Sam Roberts Band, Rehab, Elton John, Morrissey, The Smiths, Cartel, Ponderosa, UGK, the Cool Kids, Phoenix, US Royalty, Chester French, NERD, Grip Plyaz, Biggie, Erik B & Rakim, Ice T, New Order, The Cure, Duran Duran.

What’s your Favorite ATL food?
Spice Market, Eugene’s, Rumi’s Kitchen, Flip Burger Boutique, Surin, Holeman & Finch, Taqueria Del Sol, FAB, MF Sushi, Shaun’s, Hong Kong Harbor (best dim sum in town).

What’s your Favorite ATL hangout?
STANDARD Boutiques (look man, I work gazillion hours a weeks… my only social activity is talking shit to whoever visits… but other favorite spot that I don’t visit nearly enough is El Bar.

What are your Pet Peeves?
Assholes (with the exception of myself), being late, bluetooth headsets, sunglasses indoors, stupid questions (Is the grass real? Is this Pharrell’s store? Where do you guys get your stuff from? Do you guys make your own clothes? Can I get a recession discount?)

Shout outs?
Man toooo many…. 1st and foremost, the bosslady my wife Sandy… My family, My Standard crew (Daniel, Ryan, Nellie, Mourad, Xavier, Cory), CHRIS BLACK, Bun B, My Process boys of course (keep doing what you’re doing), Greg Street, Don Cannon, Coach K, Vik S, Shawn from Walters, The entire Rehab Family, Demun Jones, Germaine, the Willis Twins, Smiles, xText message Timx, Kaos, Jason Geter, Brian @ DC, C to the JL, Kaan Ergun (kaandre 3000), FNDTN crew, BBC crew, Scotty ILL, Eric V, Meg, Benny Gold, Rob Wonder & Rosa, Zach Wolfe, Sumner, Henry, Serious Ron, The Joneses, Will Lundy, Lavish Life crew, AC, Myk and the rest of The Charlotte crew, Dallas Austin, and the Rowdy Crew, G Mike, Caleb, Ross, Reggie, Patrick, and last but not least my boys Zero, Cosmo, and Paco.

Click to view Large
Photo by Zach Wolfe

From time to time, the crew at Standard will ask us to design flyers for their upcoming parties, events, and in-store appearances/performances. This week, we’re excited that the event involves hip-hop-blog-friendly rapper, Wale. He will be hanging out with us from 5 to 7pm before his ATL show later that evening. Dubbed, a “Listening Party”, the only thing I could imagine we’d be graced with hearing are tracks from his super-hyped and anticipated LP, Attention Deficit. The first single, Chillin’ featuring Lady Ga Ga, is poppy, nostalgic, and full of name-drops and product mentions. It’s definitely going to be a summer jam (whether you want it to be or not).

Download: Wale - Chillin’ feat. Lady Ga Ga

Here are some selects from the PROCESS Launch Circuit events at Standard Lenox that took place from 6pm to 8pm last Friday. It was great to see lots of friends and family passing through this location right after work. Thanks so much to John Ellis for providing his photography services. Also, thanks to ATL’s own, Whynatte, for sponsoring our event(s) with refreshments.

Check photos from PROCESS Launch Circuit at Standard Lenox after the jump. Read the rest of this entry »