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Nike Unveils New App to Help Designers Invent Better

July 2nd, 2013 by Larry

As part of its commitment to designing a better, more sustainable future, Nike launches MAKING — a new app that helps designers and product creators make informed decisions about the environmental impacts of the materials they choose.

MAKING is a designer-specific, easy-to-use tool that ranks materials used in apparel based on four environmental impact areas: water, chemistry, energy and waste. Through direct comparisons, designers can quickly see how material choices stack up. The app was created by Nike with insights and feedback from students at London College of Fashion’s Centre for Sustainable Fashion.

According to industry data, by the year 2015, the global apparel industry is expected to produce more than 400 billion square meters of fabric annually — enough to cover the entire state of California. Additionally, dye houses today use up to 200 tons of water for each ton of fabric they process.

MAKING is powered by data from the Nike Materials Sustainability Index (MSI), a database built on more than seven years of materials research and analysis. This data has been made public with the goal of helping to lead industry sustainability efforts and provide designers and product creators with guidance in selecting materials with lower environmental impacts. MAKING scores materials out of a possible 50 points. Each material in the app is further ranked based on the specific environmental impact areas of chemistry, energy, water and waste, as well as whether the material uses recycled or organic content.

Nike worked with the London College of Fashion (LCF) to collect additional insight and feedback during the development of MAKING. LCF is widely regarded as a leader in research and education of sustainable design, and students from their Centre for Sustainable Fashion used the app to create capsule collections.

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Nike Vapor Laser Talon

February 26th, 2013 by Larry


Nike Football debuts the Nike Vapor Laser Talon that incorporates a revolutionary 3D printed plate that will help football athletes perform at their best. In a version built to master the 40, the Nike Vapor Laser Talon weighs a mere 5.6 oz. and is specifically designed for optimal traction on football turf and helping athletes maintain their “drive stance” longer. Expect to see these on the feet of many athletes at the NFL combines this week.

The plate of the cleat is crafted using Selective Laser Sintering technology (SLS) and is the sport’s first 3D printed plate. SLS is a manufacturing technique using high-powered lasers to fuse small particles of materials into a 3-dimentional shape. The SLS process allows for the engineering and creation of shapes not possible with traditional manufacturing processes, as well as the ability to make design updates within hours instead of months to truly accelerate the innovation process to never seen speeds.

Imagine a world in the future where we will able to purchase and print athletic gear at home!

Archives Posts

Nike 21st C. Windrunner V. Medal Stand Look

July 10th, 2012 by Larry


Nike worked with renowned artist Marcus Gaab to explore the 21st C. Windrunner V. jacket and it’s highly reflective properties. Modeled after a sportswear staple, the Windrunner is detailed with the trademark V-shaped chevron across the chest, dotted with ventilation perforations across the back and finished off with a hyper reflective shell that burns bright under the most subtle lights. Serving function and aesthetic, The “United States of America” is applied with precision laser technology, while the lower back is detailed with 50 perforations — one for each state. A badge on the inside of the jacket, placed over the heart reads “Team USA.”

The Nike 21st C. Windrunner V. will be worn on the medal stand in London for those that win gold, silver or bronze in the following sports: USA Badminton, USA Trampoline, USA Cycling (Track), USA Canoe/Kayak, USA Weightlifting, USA Judo, USA Swimming, USA Gymnastics, USA Track and Field, USA Triathlon, USA Tennis, USA Sailing, USA Synchronized Swimming, USA Table Tennis, USA Rowing, USA Taekwondo, USA Modern Pentathlon. Paralympic: Judo, Powerlifting, Goal Ball, Table Tennis, Cycling, Swimming, Rowing, Track and Field, Sailing, Wheelchair Tennis, Boccia, and Fencing.

This Windrunner will definitely be highly coveted by Olympians and fans alike. Good news for us non-Olympic athletes: There will be a version available for retail around the start of the London games. Stay up on for updates.

Check out a video of the 21st C. Windrunner V. in action after the jump. Read the rest of this entry »

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MIT Team Creates Ketchup Bottle That Pours Like Milk

May 23rd, 2012 by Larry

Any ketchup fan will tell you: Getting that last dollop of the red stuff out of the bottle is a headache – and it normally just ends up in the bin. But now, a radical new bottle design could spell the end of that problem forever.

The MIT university team came up with LiquiGlide, a ‘super-slippery’ coating which makes the insides of the bottle so frictionless that the sludgy goo inside just slides out like water. The results are astonishing – and any burger and chips fan out there should prepare to be amazed.

Category: Misc., Technology, Video Comments: No Comments »

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Map of the Dead

April 25th, 2012 by Georgios


You can never be too prepared for a Zombie Apocalypse. Map of the Dead is a great tool to locate resources near by incase of a sudden outbreak. It lists everything from gun stores to grocery stores and marks the highly populated areas in red. Here’s a screenshot of the W.A.T.P. studio off Ponce. Unfortunately, we are right in the middle of Atlanta and no gun stores near by.

Category: 2012, Technology Comments: No Comments »

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Inside Foxconn: Exclusive Look at How an iPad is Made

April 19th, 2012 by Larry

Marketplace Shanghai Bureau Chief Rob Schmitz is only the second reporter ever to gain access to visit the factory floor at Apple’s Chinese producer Foxconn. See highlights from his tour of the assembly line and the Foxconn facilities and connect to his full audio reports on your public radio station and at

My takeaway after watching this video: There is an army of people responsible for the production of the iPad that I use to for the sole purposes of changing my Facebook status and streaming baseball games. As Americans, we should be more appreciative of our livelihoods. We don’t have it that bad. We are privileged (we make more than $14 a day, which I understand is decent pay in China) and we don’t have to travel far away from home to make wages to send back to our villages. The next time I take in a baseball game on my iPad (which will probably be tonight), I’ll be more thankful for all that I have.

Category: Technology, Video Comments: No Comments »

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Tupac “Hologram” Performance at Coachella

April 17th, 2012 by Larry

Wait, how’d they do this? Besides the crazy tech that went into producing Tupac in the form of the hologram, how’d they sync it to music? How’d they get him to say words like “Coachella”?!? Any explanations or behind-the-scenes infographics would be greatly appreciated.

Update – Here’s a WSJ article describing how the Tupac image was created.

Category: Music, Technology, Video Comments: No Comments »

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Tales from the Kitchen: Nike Free

April 10th, 2012 by Staff

Tobie Hatfield is Innovation Director in NIKE’s Innovation Kitchen. In the early 2000s Tobie and a group of colleagues began a journey to find a way to bring to life the concept of training barefoot, a technique that helps strengthen the foot. Their goal was to create a product that replicated barefoot training while offering the support and traction of a lightweight performance shoe. This is the story of the birth of NIKE FREE.