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The Future

December 29th, 2011 by Larry

I just received an cryptic email from Nike saying “You’ll need to power up your Nike Mags to green for this” with a link to this video. What’s going on?!? This is heavy…

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The 2011 NIKE MAG – It’s About Time

September 8th, 2011 by Larry

bftf-reveal_2.jpg

The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future II is being released – and they’re here to help create a future without Parkinson’s disease.

1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 11:30PM EST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.

The original NIKE MAG was worn by the Back to the Future character Marty McFly, played by Michael J. Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

The 2011 NIKE MAG – It’s About Time.

Reveal video & more photos after the jump. Read the rest of this entry »

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McFly’s Closet

September 7th, 2011 by Larry

Great Scott Marty! I’m assuming this can only mean one thing… Nike has decided to release the Marty McFly Air Mag from Back to the Future 2! This is an early surprise to all in the sneaker world, as some of us weren’t expecting an announcement of these proportions until 2015! Read the rest of this entry »