Our friends over at Pack Life Collective launched their new website today along with a brand new video from their band, Foxgrin. You can find this and also music from the collective on the site. Also, we are happy to say we that helped with the branding of the site and plan to continue working with our friends to not only grow our brand but help them grow as well.
Make sure to to check out the Pack Life T-shirts on the We Are The Process online store.
Check out the new Chroma options for the KD VI on NIKEiD. Two years in the making, NIKEiD’s Chroma option was inspired by popular iridescent paint jobs on cars. Moving forward, Chroma will be available on Nike Basketball signature shoes.
Peep the new Stranger Day video from the “You’re Welcome” mixtape, designed by your crew at We Are The Process. Download the mixtape now in our sidebar!
July 2nd, 2013 by Larry
As part of its commitment to designing a better, more sustainable future, Nike launches MAKING — a new app that helps designers and product creators make informed decisions about the environmental impacts of the materials they choose.
MAKING is a designer-specific, easy-to-use tool that ranks materials used in apparel based on four environmental impact areas: water, chemistry, energy and waste. Through direct comparisons, designers can quickly see how material choices stack up. The app was created by Nike with insights and feedback from students at London College of Fashion’s Centre for Sustainable Fashion.
According to industry data, by the year 2015, the global apparel industry is expected to produce more than 400 billion square meters of fabric annually — enough to cover the entire state of California. Additionally, dye houses today use up to 200 tons of water for each ton of fabric they process.
MAKING is powered by data from the Nike Materials Sustainability Index (MSI), a database built on more than seven years of materials research and analysis. This data has been made public with the goal of helping to lead industry sustainability efforts and provide designers and product creators with guidance in selecting materials with lower environmental impacts. MAKING scores materials out of a possible 50 points. Each material in the app is further ranked based on the specific environmental impact areas of chemistry, energy, water and waste, as well as whether the material uses recycled or organic content.
Nike worked with the London College of Fashion (LCF) to collect additional insight and feedback during the development of MAKING. LCF is widely regarded as a leader in research and education of sustainable design, and students from their Centre for Sustainable Fashion used the app to create capsule collections.
Stranger Day’s new mixtape, You’re Welcome, drops tomorrow. For a taste of what’s to come, check out the teaser video above. We’re happy to work with the Permanent Vacation crew on the design and promotion of this tape!
We’re excited to announce a special collaboration with one of our favorite tech start ups, Localeur. For our first effort, we designed these special typographic tees to announce the beginning of an ongoing series of collaborations we will be doing with Localeur.
Localeur is a curated community of local insiders who want to help you experience local in their city. While review sites lack authenticity and local credibility, and travel guide books go out of date the moment they’re published, Localeur gives you a curated look into what it’s like to be a local. Currently Localeur is in Austin and Houston, TX but will soon be expanding their reach across most of our favorite major cities (including ATL!).
Unisex sizing, tees available in black with white discharge print, tanks in heather grey with olive discharge print. Very limited quantities, y’all!
Localeur & We Are The Process
Southern Born + Bred
Sometimes a personal shopping appointment at our ATL studio comes with an impromptu action figure tour.