Win the New Era Atlanta Falcons 9Fifty 2012 NFL Draft Snapback

Category: Atlanta, Hats, Caps, Contest, Football
April 25th, 2012 by Larry

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We’re giving away the New Era Atlanta Falcons 9Fifty 2012 NFL Draft Snapback. To win one, just follow @WeAreTheProcess & @New_Era_Caps on Twitter and then tweet this:

Win the Atlanta Falcons 2012 NFL Draft Snapback! http://instagr.am/p/J2O4HBG13u/ 1) Follow @New_Era_Caps & @WeAreTheProcess. 2) RT this!

We’ll select a few winners this afternoon and reach out to you via Twitter for your mailing address. Simple as that! Bonus points are awarded to people that Like the We Are the Process Facebook Page!

Armands Škele Impossible Shot

Category: Video, Basketball
April 25th, 2012 by Jorge

The greatest hoop I’ve ever seen… hands down!

Inside Foxconn: Exclusive Look at How an iPad is Made

Category: Video, Technology
April 19th, 2012 by Larry

Marketplace Shanghai Bureau Chief Rob Schmitz is only the second reporter ever to gain access to visit the factory floor at Apple’s Chinese producer Foxconn. See highlights from his tour of the assembly line and the Foxconn facilities and connect to his full audio reports on your public radio station and at marketplace.org.

My takeaway after watching this video: There is an army of people responsible for the production of the iPad that I use to for the sole purposes of changing my Facebook status and streaming baseball games. As Americans, we should be more appreciative of our livelihoods. We don’t have it that bad. We are privileged (we make more than $14 a day, which I understand is decent pay in China) and we don’t have to travel far away from home to make wages to send back to our villages. The next time I take in a baseball game on my iPad (which will probably be tonight), I’ll be more thankful for all that I have.

The Story Behind the Nike Roche Run

Category: Design, Sneakers
April 19th, 2012 by Larry

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The release of the Nike Roche Run has been a topic of conversation among sneakerhead & design friends of mine over the past month. It seems that the Roche Run meets all aesthetic and comfort requirements when it comes to kicks people want to wear this Spring/Summer.

Aron Phillips from HowToMakeIt.com has an exclusive interview with Nike Sportswear designer, Dylan Raasch, on the inspiration, design, and production process behind the Roche Run sneaker. Raash proves that “less is more” as he describes the 2 year process of design to production while keeping true to his original concept. Check out the full feature here.

Tupac “Hologram” Performance at Coachella

Category: Video, Music, Technology
April 17th, 2012 by Larry

Wait, how’d they do this? Besides the crazy tech that went into producing Tupac in the form of the hologram, how’d they sync it to music? How’d they get him to say words like “Coachella”?!? Any explanations or behind-the-scenes infographics would be greatly appreciated.

Update - Here’s a WSJ article describing how the Tupac image was created.

A Dramatic Surprise on a Quiet Square

Category: Video, Misc.
April 15th, 2012 by Jorge

As creatives we are always looking for new and interesting ways to get the “word” out. It’s not so much finding a cute way of saying the same old thing, but a fresh take on telling a great story. In this case, TNT in Belgium nailed it. TNT asked, “What happens when you push the button?” A few inquisitive folks found out. A sign above the button simply read, “Push to add drama.”

Play Ball!

Category: Atlanta, Photography, Baseball
April 14th, 2012 by Larry

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It’s baseball season! You can find me at Turner Field on nice evenings all summer long. Here’s a fake tilt-shift photo I took of The Ted yesterday. These left field seats were perfect for heckling Brewers left fielder, Ryan Braun, on Opening Day!

OLO for iOS

Category: Design, Video Games
April 13th, 2012 by Larry

I’m really looking forward to the upcoming launch of OLO for iPad (& iPhone), coming soon the the App Store. The interface design seems super clean and the controls and physics look like hours of fun in my future.

Tales from the Kitchen: Nike Free

Category: Video, Sneakers, Technology, Running
April 10th, 2012 by Staff

Tobie Hatfield is Innovation Director in NIKE’s Innovation Kitchen. In the early 2000s Tobie and a group of colleagues began a journey to find a way to bring to life the concept of training barefoot, a technique that helps strengthen the foot. Their goal was to create a product that replicated barefoot training while offering the support and traction of a lightweight performance shoe. This is the story of the birth of NIKE FREE.

Four Horsemen Sticker Pack

Category: Design, Stickers, We Are the Process, 2012
April 10th, 2012 by Georgios

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Conquest, War, Famine & Pale Rider

Starting today, we will be releasing our Four Horsemen Sticker pack for sale on the We Are The Process Online Store. Each pack comes with Conquest, War, Famine and Pale Rider. A purchase of a Four Horsemen shirt gets a free sticker pack.

Thanks to Ink Floyd for printing the stickers.

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