Here’s another look at a project that we’re working on diligently with some new friends of ours. More soon…

Our team was recently approached to create artwork for a mixtape by 2 of our favorite ATL-based DJs, J-Sol & Apple Juice. We worked closely with the duo to carry our Hotlanta/baseball theme throughout the visual & sonic experience.

We’ll be sending out a physical copy of “Hit & Run” with every order from the PROCESS Online Boutique (while supplies last).

Also a digital version of “Hit & Run” is available for download.

Download (via Mediafire): Process Presents: “Hit & Run” The Mixtape

Come by Standard Peachtree this Thursday and B.Y.O.T.!

We spent the evening installing a window display of the Process x Standard Print Shop “1841 Peachtree” graphic. On the window, you’ll also find the hours of our B.Y.O.T (Bring Your Own Tee) events for the next month.

To answer the many questions we’ve been receiving, the prints will be FREE. Just bring a garment for us to print on.

Process x Standard Print Shop Hours:
08/26 - 7 to 9pm
09/02 - 1 to 5pm
09/09 - 1 to 5pm
09/16 - 1 to 5pm

These caps will be available at our collaboration release event at Graveyard Tavern on Thursday, August 26th. No online orders will be accepted. You have to be in the A and you have to visit our homies at Graveyard to pick one up in person.

Read the rest of this entry »

@EvanHawkins shows off the Process x Graveyard tee

In addition to the fitted cap we previewed the other day, we are releasing a tee as part of the Process x Graveyard collaboration on Thursday, August 26th. Hope to see you all out at Standard from 7 to 9pm & Graveyard from 10pm to 3am for our evening of event!

Last week I checked out a new tattoo parlor that recently opened on Ponce de Leon Ave. The former artists from Liberty Tattoo: Bill Conner, Brian Gattis, Chris Howell, Demian Bouchon, Eric Thrice, and Keet D’arms have put their efforts together into a new shop called Southern Star Tattoo. It’s located in the MJQ/Drunken Unicorn parking lot, a familiar place for all you locals.

As soon as you walk into the shop, your eyes are immediately attracted to bright colors and you notice the cleanliness of the shop and amazing artwork covering the walls. These guys put their blood, sweat, and tears into getting this shop up and running in only 2 MONTHS! They are great artists and they deserve the fruits of running this beautiful shop!

Call or stop in for an appointment at Southern Star Tattoo (404) 810-0080

Check out more photos after the jump. Read the rest of this entry »

Our team has spent the last few months collaborating in private with the Graveyard Tavern on a unique project that we’ll be releasing this Thursday, August 26th. Here is a preview of the fitted ballcap that you’ll be able to purchase on Thursday night. To sweeten the deal, DJ Apple Juice will be curating the evening’s soundtrack. You don’t want to miss this celebration.

Stay tuned for a preview of the tee shirt that we created together.

Our friend Destiny recently got some work done on her arm in the form of chief Nokahoma from our PROCESS collection. Wow! That’s amazing that she’d be willing to put our graphic on her arm forever. Who thinks she deserves a free tee per month for life?

The Standard and Process families are a very close and often times it’s hard to tell who’s on what side of the fence. This collaboration has been a long time coming and it pays tribute to the place we’ve spent countless hours debating sports, making fun of each other, and making ridiculous bets.

Starting on Thursday, August 26th, we’ll be printing this “1841 Peachtree” graphic to tribute the boys club that has developed over the years out of Standard’s original location.

Standard x Process Process Print Shop Hours:
-Thursday August 26th: 7 to 9pm
-Thursday September 2nd: 1 to 5pm
-Thursday September 9th: 1 to 5pm
-Thursday September 16th: 1 to 5pm

Bring Your Own Tee (B.Y.O.T) and we’ll print it up for you!

All friends new and old will are invited to come through to get their own “1841 Peachtree” tee on one of our printing days.

Special Thanks to Terminus Tees for helping to make this event happen.

Earlier this year, Larry and I had the privilege of being brought onto a project for IQ Interactive. It was actually for IQ and not for one of their clients, which we were excited about. For awhile now, we have worked with IQ on a few projects and we were honored that they asked us to help them come up with a new identity. They just recently moved into a new office space and needed a fresh start. It was a great experience working with another company that we respect, create a brand new logo. More photos coming soon.

We’ve been working with some new friends in Charlotte on expanding our collection outside of apparel. If you’ve worked on saddles or chaps, you might be familiar with what this is. If you’re not, sorry for the cryptic image… we’ll clue you in really soon!

Being an ATLien ain’t easy. People are always trying to claim how their city does this or that better. I don’t really know or care what you think about your city, but I love mine.

ATL has it’s flaws, but what city doesn’t? There are lots of people working to bring more respect to the Southern Capital just like me. I wanted to show that pride when given the opportunity to create my own “__your city name__ AGAINST THE WORLD” tee at World Basketball Festival in NY. I bought 3 of these babies: 1 for me and 1 for each of the EC George’s and apparently 255 Studio is making them now. I had a bro that worked there stop me and take my picture while wearing the tee. He said, “Yea man, we started printing these today”. Well, I made mine 2 days before, cousin. When you have a good idea, word gets around and people jump on it immediately. Can’t hate on that…

Our homie, Decatur Dan, has been grinding hard over the past few years. He’s documented a lot of things that’ve made waves in the digital hip-hop community. If you’re looking for some quality camerawork, holler at him .

New PROCESS Tommy Stickers just came in. They are available in Red or Black. Both are printed on clear vinyl, so they’ll look great on your lappy, skateboard, window, mirror, or iPhone. You can get yours at your PROCESS retailers soon or we’ll ship them with your Online Orders.

One of my students, Addie Courington, sent me this pic the other day. Obviously, she’s having a lot of fun with her KC Wizards logo project. It’s at this point that she’s going to make the breakthroughs to finish-off an amazing logo.

Here’s the photo I captured & tweeted yesterday while on stage at Plywood Presents: Making Ideas Happen. Click on the image to see all the welcoming smiles of the conference attendees. Thanks to Plywood People for inviting us to share our story with them. It was amazing to meet so many talented and motivated people! We’ve already begun branching out our network with some of the folks we’ve met.

Again, this was a unforgettable experience. If you are an ATLien trying to make an idea happen, this is an event worth attending. You will certainly gain some valuable insight moving forward.

We work hard too. We’ve been really busy working on restructuring the way our company speaks about itself. The most exciting thing about this process is that it really brings all of our talents together in a way like never before. Also, a lot of Portfolio Center model-making flashbacks have come about recently. More to come soon…

This week, several of my students made significant breakthroughs on their sports logo projects, others are still finding their happy places with their logo marks. Often times, a designer can “have a hard time with the project” and feel stuck; which is often an excuse for not spending enough time on their assignments. Trust me, I had the same excuses as a student.

The way to get unstuck is to get out in the world and experience things that you wouldn’t normally do. Go cliff diving, get in a verbal argument, kick a soccer ball, punch a wall, get wasted, make out with someone, listen to loud music with the windows down, talk to a bum, or walk on a slack line with Mason Poe… Just do something to get out of your comfort zone and start paying astute attention to the world around you. The experiences can lead to lots of creativity.

I wanted to focus on Alyssa’s decision to rebrand the New Jersey Nets as the Brooklyn Beat, since they will be moving into a new arena in Brooklyn in 2 years time. Other ideas she had for names were the “Riders” and “Beats” but it made sense to remove the “s” from “Beats” to signify that all Brooklynites coexist within the same realm, groove, or rhythm.

The next step in her process is to generate imagery that will evoke Brooklyn without falling into the predicatble poor design stereotypes that exist within hip-hop, urban, and graffiti. Remember, it’s important for the new look of this franchise to communicate strongly to a global audience. The NBA is international. Pale-ass Asian bros like me still need to be able to buy into the team’s look and feel. What if I want to rock a Devin Harris jersey?

I think the easy thing to do is to gravitate to the iconic Brooklyn Bridge, and I think that using a singular piece of the bridge proves to be an interesting approach as a logo, although I think she should continue to explore other possibilities. I think that she’s going to have to create some kind of wordmark for the actual Brooklyn Beat name that will lock-up well with the mark. We’ll see how things develop!

Next week, we’ll see our groups’ initial business logos that were randomly assigned out of the Atlanta telephone book. I’m looking forward to seeing how they think outside of the sports realm.

Our intern, Chris, just bought himself a shotgun. Here he is firing it for the first time at the range last weekend. He says, “It kicks like a mule!”. I can tell!