Inevitably, things are going to change here in A-town. Despite all the negativity about JJ (let him walk) and Woody (fire his ass), I’m really going to miss this ensemble team that we’ve enjoyed over the past few years…

The awesome people behind Smilebooth have compiled this video of all the pics they captured on Cinco de Mayo at Graveyard Tavern. It’s always fun to hang out with our good friends, Esperanza, and it’s even better to have some of the evening’s craziness captured. Enjoy!

These tees came out really nice! Sorry about the cruddy Blackberry photo. You gotta see this in person! Come out for Cinco de Mayo at Graveyard Tavern and pick up yours before we run out!

Name:
Bart Sasso

Aka: 
Barty (properly pronounced with some New Englandy nasal action, Bahhty); Squat; Big Flower (for the old homies)  

Website: 
www.esperanza-atl.com 

Where are you from?
Atlanta via Newington, CT

Who do you work for?
ESPERANZA ATL 

What are your Current Project(s)?
Spankin’ new CINCO DE MAYO collabo with our major homies THE PROCESS; our increasingly infamous ATL HOLD IT DOWN Foam Hand; a collabo with our Chattanooga affiliate Randy Wallin of FRESH NEWS; new ESPERANZA products every week all summer long; WORLD CUP headquarters; and some big, big plans that should start to unfold very soon……

Who would you love to work with?
Danny Jones from YASLY.com; Clark Orr; the guys at MORNING BREATH; the guys at BURLESQUE OF NORTH AMERICA; Methane Studios; Mike Giant; Jessica Hische; Simon Page. These are artists who fascinate and inspire me. I’d love to just observe them over the course of a couple days (if y’all are listening!).

If you had to give all your sneakers away to charity except for one pair, which ones would you keep?
They’re all pretty beat up, so if they want em, they can have em all. I’ll just go snag a new pair of CHUCKS tomorrow.  

What’s on your iPod right now?
Aggrolites, Bad Religion, Delroy Wilson, Evil Stig, Gallows, Ghostface Killah, Glasvegas, H2O, Jamie T, Joe Gibbs, Low Anthem, Madlib’s Medicine Shows, Mariachi el Bronx, Menahan Street Band, Minor Threat, Ocha la Rocha, Old Canes, Operation Ivy, PAC DIV, panama!3, Partisan, Phosphorescent, Rancid, RATATAT, Raekwon, Rolling Stones, Sick of it All, Sizzla, The Streets, Van Morrison, The Walkmen, When Rhythm was King Comp. Just scrolled through my nano, got a REBEL8 sticker on the back if it counts.

What’s your Favorite ATL food?
Pork Belly Torta @ HOLY TACO - that thing is a religious experience. 

What’s your Favorite ATL hangout?
The Local, Bookhouse Pub, Star Bar & EK’s house when his lady Lauren is cookin,

What are your Pet Peeves?
People who say NO. People who settle for mediocrity. And just bitchassness in general.

Shout outs?
My Moms, Pops, & sis Becks who support me endlessly and whom I will never take for granted. The rest of ESP, Danny & EK, who crush it with me. Neboner, our estranged 4th. Karlo Vicente, Lee Starnes, Hunter Weeks, & Ali Faiz, true believers. Our GaTech fam, the Saints. Annie Znosko and her impeccable opinion. Ed and the boys at DANGER. Fadia Kader. Jack, Talley, & Esteban from CJ’s, TIN ROOF & STAR BAR. Malissa from 4THE WARD HEROES. Matty @ the SPIRIT. Mike & Blake from SMKA. Philip @ GRAVEYARD. THE VAGINAS rock ‘n roll crew, esp. Adam & James. Randy Wallin. Dres tha Beatnik. Wax @ MINDZAI. GregMike who’s just doin’ it right now. And last, but certainly not least, THE PROCESS crew who we’ve got mad love for.

Name:
Eric Kelly

Aka:
EK, E to the K, Big E, Eazy E, EEEEKKKK

Website:
www.esperanza-atl.com 

Where are you from?
Atlanta via Stone Mountain

Who do you work for?
Esperanza Atlanta

What are your Current Project(s)?
Workin on several projects at the moment. As always, trying to keep things fresh with new threads from Esperanza. Our insane section at Hawks playoffs games. We just put a massive showcase on at SXSW in Austin with Fadia Kader and SMKA and can’t wait to plan for next year. Ocha La Rocha has some new music coming out with Esperanza artwork adorning their wax. Got some things in the works with Aleon Craft…..and the list goes on. Let’s just say it’s about to get “multimedia.”

Who would you love to work with? 
The way it’s going, I just love to work with anyone and everyone who works with us because they realize our talent and respect what we do and how hard we work to get it done…or The Beastie Boys.

If you had to give all your sneakers away to charity except for one pair, which ones would you keep? 
The Adidas Campus sneaks that I have had since 2002…love those things. I don’t even remember what the original color was, haha.

What’s on your iPod right now? 
Mumford & Sons, Broken Bells, Mos Def, Avett Brothers, Handsome Furs, Johnathan Boulet, Collective Efforts, Jamie T , Madlib, Animal Collective, K’naan, Murs, Felt, Michael Jackson, King Tubby, I-Roy, Outkast, Beach Boys, Rancid, Junior Murvin, M. Ward, Sam Cooke, Rhymefest, The Slackers, James Brown, Fleet Foxes, Diplo, Vampire Weekend, The Smiths, Hall and Oates….yes that’s right.  The Very Best, Phaseone, K-OS, Blakroc, Bullion, Wu Tang, Local Natives, 808 Experiment, Ella Fitzgerald….I feel like that is enough to tell…

What’s your Favorite ATL food? 
The Varsity

What’s your Favorite ATL hangout? 
Depends on my mood, The Local, The Clermont, Leon’s, The Brickstore, The Star Bar, Bart’s Condo

What are your Pet Peeves?
People who win on a scratch off ticket and think that means that they don’t have to go to the back of the line, people who walk around with their bluetooth on and don’t realize that nobody gives a shit about their conversation. Why you gotta talk so loud?

Shout outs?
The Process of course, SMKA, 4th Ward Heroes, Studio Crispo, Danger, Bart, Daniel

Name:
Daniel Barbalho 

Aka: 
DBAR, Yutti,  

Website: 
www.esperanza-atl.com 

Where are you from?
ATL, where else? 

Who do you work for?
ESPERANZA ATL 

What are your Current Project(s)?
Various new designs for ESPERANZA, the ATL HOLD IT DOWN FOAM HAND, art direction for A.LEON CRAFT and other various Atlanta artists, and I have to mention the SXSW showcase we just put on in Austin Texas, Branding and Promoting the hell out of Esperanza in Atlanta and beyond. 

Who would you love to work with?
Already work with the guys I want to work with, Bart and Eric.  As for Collaboration work, anyone who is fiercely and overly passionate about what they do.  I don’t want to work with anyone who doesn’t sacrifice for their craft. 

If you had to give all your sneakers away to charity except for one pair, which ones would you keep?
Grey and Green Puma Speeders  

What’s on your iPod right now?
Unfinished ALEON CRAFT ALBUM, Ocha La Rocha, and BlacRoc 

What’s your Favorite ATL food?
The Ridiculous Holeman and Finch hamburger alongside some of the best bartenders/mixologist in the city 

What’s your Favorite ATL hangout?
Pink Pony 

What are your Pet Peeves?
People who are overly emotional about people they have never met. 

Shout outs?
All those who have helped Esperanza in the past. Ed Jewell and the crew at DANGERPRESS, Jack, Talley, and Stephen from STAR BAR, TIN ROOF and the ol’ CJ’s LANDING, Ocha La Rocha, Fadia Kadar, Greg Mike, Matty at the Hawks, Hunter Weeks, Karlo Vicente, Lee Starnes, the Saints, Meri, Lauren, Ryan Nerone, Annie Znosko, Patrick Clingan and the Esperanza crews’ parents, friends and loyal fans.

Jared Dalcourt disrupted the Bucks’ shootaround before every game at the Highlight Factory this postseason.

We’ve enjoyed trash-talking during this playoff series so much and have noticed our pictures on all of our favorite media outlets, but my favorite instance was finding this clip of Jared running his mouth on the Milwaukee Bucks’ video section on NBA.com. Awesome!

With this animated .gif, we can remember these moments forever…

Dosa sent me this awesome portrait he created of local talent, Michi Meko and what I’m assuming is a self-portrait of himself. He has an amazing illustration style and I’m always stoked to see him reppin’ our brand, Process, in his work. Check out the full image after the jump. Read the rest of this entry »

If you missed out on the first Heavy party at Graveyard Tavern this pass weekend, don’t sweat, they’ll be back next month. Until then, here’s the Heavy Mix by Megan Foxxx to fulfill your booty shakin’ urges for now. Stay tuned for more… we have something in the works.

Download: Megan Foxxx - Heavy Mix

The boys over at XTM Online have done a bang-up job detailing a day in the life of our good friend, Farshad Arshid. Farshad is the owner of one of Atlanta’s most popular independent boutique stores, Standard, where he carries our house brand, Process.

I really think the Hawks should hire EC to do some of their guerilla-marketing and merchandising! We’re some crazy/creative mofos… We managed to be shown on the in-game jumbotron 4 times and were all over ESPN.com and AJC.com among lots of other fan blogs. We’re starting a culture of all-new Hawks fans. Check out how we held it down (with the Esperanza crew) at Game 1 of the Hawks vs. Bucks series Read the rest of this entry »

Photo by Joe Martinez

It’s awesome to see the Hawks’ constant improvement from year to year. They’ll be entering the playoffs as the #3 seed in the East starting this Saturday.

Check out Joe Martinez’ tumblr for some great Philips Arena photos he took recently. I’ve got my computer desktop in playoff mode!

Our buddies at Ink & Dagger Tattoo are featured in Tattoo magazine this month. Jeremy Sutton, is reppin’ Process in the article as well! That’s so awesome. Does anyone know where I can pick up a copy of this issue?

Our friends at Gift Card Giver are in the running for a $25,000 Pepsi Refresh grant. Instead of advertising at the Super Bowl, Pepsi decided to use that money to fund creative ideas. Gift Card Giver is in the running for the April competition and we need your help! All you have to do is vote for them.

Pepsi chooses the winners through voting. To win GCG needs to finish in the top 10 for the month of April! They are already ranked #31, which is GREAT, but they just need that extra boost from you guys.

To give context of the impact, last year we only spent $12,000 and gave $40,000 in gift cards away to organizations and people in great financial need. If we get this grant we can give away over $100,000 in gift cards this year. We have 30 days to get all the votes that we can! This is where you come in.

1. VOTE EVERYDAY for Gift Card Giver! It’s really easy! http://tinyurl.com/VoteForGCG
2. Follow the link and Sign up.
3. Then hit VOTE at the top right side of the website.
4. Tell all your friends to vote everyday for Gift Card Giver!
5. Vote again tomorrow & everyday in April

Thanks a ton for helping us! We can’t do this without you!

VOTE NOW!
http://tinyurl.com/VoteForGCG

Destiny sent this to us last night. I guess they’re reppin’ Process when it’s time to pay up at El Bar these days!

Listening to this play on the radio, driving in from SC, gave me goosebumps. I’ve seen a lot of video clips of this moment, but this camera angle is my favorite. Shaky camera and all… Go Braves!

Here’s an interview video we did with XTM Online featuring our brand, PROCESS, one year later. It’s been a great ride so far. Thanks to Franco and Ruel for this great vid.

Can’t have a photo shoot without some Whynatte on deck…

ATL can’t afford to let him walk away next year.