Our new collection of We Are the Process is available online now at WeAreTheProcess.com and select retailers around The South. This is personally my favorite collection so far and I’m not just saying it. There’s something for everyone. We used 3M reflective ink, we made a letterman jacket, we worked with New Era. The list goes on. I crossed a lot of things off my personal design-career bucketlist with this collection. I hope you guys enjoy the effort. #GrowTheBrand #SupportTheSouth

Find the brand in person at:
Standard in Atlanta
Black Sheep in Charlotte
Centre in Dallas
Rock City Kicks in Fayetteville

Shouts to Jorge Menes for the concept and execution of our newest lookbook.

Congrats to Noah Young of Atlanta, GA for winning our Enduro MMXII “Conquest” Bike Giveaway! We definitely feel the love from everyone who participated in the contest and we want to thank everyone involved. We shipped Enduro MMXII tees to our supporters all over the country. Thank you so much!

Noah, we’ll be in touch to arrange for the bike to be delivered! #FistBump

Dallas’ premier streetwear boutique, Centre, releases new tees for summer in conjunction with their newly redesigned website/blog. The collection has a strong sports aesthetic, and rightfully so, as Dallas is now considered title-town. #GoMavs

All their tees are available for in-store purchase. While you’re there, pick up some We Are the Process as well!

Check out more pics after the jump.

Centre Skyline Tee

Centre Dallas D Tee

Centre 214 Tee

View the full Centre Summer 2011 collection here.

Props to #TeamSwoosh for getting that tee on the Finals MVP. Great timing. So appropriate.

So here’s a glimpse of our booth set-up for Style X. It’s missing a few finishing touches, but we decided it was in our best interest to get a rough feel for set-up day. It’s sure to be a stressful load-in, so we wanted to work out any kinks in the comfort of our own studio beforehand.

As they enter Cowboys Stadium today to play in Super Bowl XLV, four key Nike athletes will be wearing custom “Destroy With Speed” Destroyer Jackets by Nike Sportswear. These jackets bear hints of volt green which has been a signature Nike color to reference speed as of late. Each jacket is emblazoned with the players’ position, on-field jersey number, and last name stitched on the breast and will surely break a few necks during pre-game activites. Check out more photos after the jump.

Our friends at Centre in Dallas have recently released a New Era fitted cap for their store. Also, it’s just as cool to know that Michael Crabtree of Texas Tech/San Francisco 49ers fame is a shopper at Centre. Perhaps he picked up some Process gear?

Our good friends at Centre have opened a new location and added a vinyl toy storefront called Atama to the upper level of their new store. Jorge and I saw the empty location a few weeks back when they were finishing renovations. It’s awesome to see a prominent taste-making store in my hometown and I can’t wait to stop by and see how things are going over the holidays. Congrats to store owner Phillip Sterling and his crew for doing an amazing job with their new space. If you look closely at 2:20 you can see some new We Are the Process gear hanging on the racks! It’s awesome to know that the premier spot in Dallas is carrying a line that I’m part of. Fun fact: Philip and I went to the same middle-school/high-school but never realized that we had crossed paths until we met again at his store a few years ago. Small world y’all…

Last weekend I went to Texas to see my hometown Texas Rangers take on the Evil Empire (NY Yankees) in the ALCS. The Rangers had never won a home playoff game before and it was important for me to be there to witness history. One of my favorite moments from the weekend was this F-16 flyover of Rangers Ballpark in Arlington prior to the game on Friday night. Badass!

I’m in TX this weekend and I decided to check out the monument-of-excess that Jerry Jones built for the ‘Boys. The field isn’t laid out right now because they are busy setting the stage up for the U2 concert on Monday night. As you can see, the highly-controversial scoreboard has been raised to 110 ft to set up the stage area for the U2 bros to run around.