ATL: Tonight is “Bodega” (Downstairs at Highland Row Antiques) and we have Mystery Boxes! $20 guarantees 2 WATP tees in your size & other surprises. Mystery Boxes are randomly laced with ultra-rare “friends and family only” items!

We will also have our new Summer ’13 collection there.

Photos from our “The End is Now” event at Graveyard / Basement are up at OhSnapKid.com. It was great to hang with so many of our out-of-town friends at the same time. Thanks fam!

This past weekend marked the 30th anniversary of one of Nike’s most iconic sneaker, the Air Force 1. To commemorate the event, Nike Sportswear set up shop at Rivington Court for an afternoon of basketball, music, and the release of the Air Force One Low High Frequency Digital Camouflage, or the “Digi-Camo” for short. The event was open to the public, and it was a mixed crowd of sneaker heads, curious tourists, and plenty of kids on summer break. Guests wandering into the event were treated to Mister Softee ice cream, and burgers from NYC food truck, Feed Your Hole. The afternoon wrapped up with a performance from Theophilus London. The temporary basketball court will remain on the Lower East Side through the end of the summer. Great way to kick off the summer and to celebrate the 30th anniversary of the AF1! Check out the rest of my photos after the jump.

Nike has teamed up with artist, Tom Sachs, in conjunction with his new show, SPACE PROGRAM: MARS, at the Park Avenue Armory in NYC. The show opens today and there will be a pop-up shop celebrating and selling this artisanal capsule collection in limited quantities.

Astronauts must be as fit as an elite athlete to even withstand the rigors of exiting the earth’s atmosphere. Their daily tasks require a substantial effort and endurance. Equally, their equipment must be up to the task of performing under the most unforgiving conditions.
The journey itself would end up inspiring the Tom Sachs: NIKECraft collection – The Mars Yard Shoe, the Trench, The Marsfly Jacket, and the Lightweight Tote. Nike design and Sachs applied materials that have never been used in sportswear, taken from automotive air bags, mainsails for boats and the space suit itself. Each piece is packed with functionality that would prove useful in the voyage through space. Zipper pulls that double as storage containers, paracord that can be fashioned as a tourniquet and embellishments like the periodic table of elements screened on the inside of a jacket – they all merge visual interest with purpose.

Check out key pieces of the collection after the jump.

Airbag Bag

Airbag Bag

Mars Yard Shoe

Mars Yard Shoe

Marsfly Jacket

Marsfly Jacket

Trench

Trench

Trench

Our brand, We Are the Process, was featured on the runway during SXSW‘s Style X show last Saturday. Musician models are seen here wearing the Mayan Code tee, Tommys Letterman Jacket, and Nokahoma Snapback from this season’s collection. Check out the remainder of the show photos here, or visit the WATP online store to score your own!

On Saturday, I participated in a panel called “What’s Up With Urban Fashion & Streetwear?” at SXSW’s StyleX event along with Marcus Troy, Matt Halfhill, & KJ Kearney. I thoroughly enjoyed the 2 hours we had to chop it up and answer industry questions from the audience. We discussed how crucial it is to have a real story for your brand or product. Without that, you’re just another brand creating visual noise.

We made it to Austin and threw our booth up at the Style X event this morning. If you’re at SXSW, come see us at Austin Convention Center!

As if being a sneakerhead ever had a time to take a break! During our brand’s trip to StyleX at SXSW this week, I’m hoping to have time to visit the VEVO / NikeFuel Station at the corner of 4th & Colorado where they will be releasing a limited edition Free 3.0 sneaker to celebrate the Nike+ FuelBand. The sneaker has red to green details and will be sold exclusively at SXSW this week. Benefits of this running shoe include a mesh upper for a lightweight/breathable fit, phylite midsole for durability for a resilient ride and reduced overall weight, and deep Nike Free flex grooves for enhanced flexibility and stability.

For more information about the VEVO / NikeFuel Station, visit Nike.com/SXSW on your mobile device.

Thanks to everyone in Charleston that made it out to the We Are the Process Holiday Showcase at Rogue Wave Surf Shop last weekend. It was a blast catching up with old friends and meeting new ones over a few New Belgium brews. Knowing that we have supporters all over the Dirty South is encouraging and it tells us that we are growing the brand the right way. Special shout out to the homie, Tyler Mansour, for the great photos. Check out the photo recap after the jump.

On Saturday December 10th, We Are the Process brand will be showcasing it’s latest collection of outerwear & graphic tees inside the quaintly charismatic storefront of Rogue Wave Surf Shop in Charleston, SC. The event will be presented by Southern streetwear’s unabashed voice, H1GHER LEARNING website, and is sponsored by New Belgium Brewing Company. From 1 to 5pm, visitors are invited to enjoy special Holiday pricing on We Are the Process clothing and complimentary beer from the New Belgium range.