We are happy to announce the launch of the newest We Are The Process collection. We’ve included fleece items, a beautifully crafted nylon coaches jacket, as well as a range of headwear to endure the upcoming cold months.

The lookbook was shot by Jorge Menes in some of our favorite cities (New Orleans, Charleston, and Atlanta) with some of our favorite friends. We hope you enjoy the new collection and we appreciate all the support that helps to #GrowTheBrand.

Since its introduction, the Nike Destroyer jacket has quickly become a coveted symbol of street smarts, discerning style and gritty individualism. Now, the connection between the Destroyer and classic Americana is even more definitive.

This holiday season, Nike Sportswear introduces five exclusive limited edition Destroyer jackets paying homage to the cities of Detroit, New Orleans, Miami, Philadelphia and Oakland. Along with city-specific imagery and community interaction, the City Destroyers celebrate the football stars that embody the spirit of those archetypical metropolises and their football tradition. The number 51, which is found on many of the different metropolitan-themed jackets, pays homage to the uniform worn by Nike co-founder Bill Bowerman when he played collegiate football.

There will only be 8 jackets available per city. Beginning today, both the Nike Sportswear stores in New York (21 Mercer) and Los Angeles (Montalbán) will have 8 of each jacket available.

See them all after the jump.

DETROIT
For this iteration, designers tapped into the city’s gritty cultural history to create unique embroidered graphics. The harsh black-and-white color scheme nods to the punk and hardcore music scene; the fleur-de-lis references the French explorer who founded the city in 1701; the number 3-1-3 is the area code.

MIAMI
For this iteration, designers tapped into the city’s flashy cultural history to create unique embroidered graphics. The orange color scheme references college and pro football teams of the region; the sunglasses and flames surrounding the skull-and-crossbones supply plenty of tropical heat; the anchor on the front alludes to the coastal and nautical geography.

OAKLAND
For this iteration, designers tapped into the city’s cultural history to create unique embroidered graphics. These designs were inspired the Bay Area’s cultural history. The sword highlights Oakland’s location on the silhouette of California; the black-and-white colors are a nod to iconic football teams in the region.

PHILADELPHIA
For this iteration, designers tapped into the city’s Revolutionary history to create unique embroidered graphics. The ink bottle on the front and the “stars and stripes” bandana worn by the skull reference the Declaration of Independence; the Liberty Bell is on the arm.

NEW ORLEANS
For this iteration, designers tapped into the city’s rich cultural history to create unique embroidered graphics. The fleur-de-lis patches reference the French influence on food, language and Creole traditions; NOLA is scripted in on the back in gold lettering in honor of the local pro football team.

Congrats to Noah Young of Atlanta, GA for winning our Enduro MMXII “Conquest” Bike Giveaway! We definitely feel the love from everyone who participated in the contest and we want to thank everyone involved. We shipped Enduro MMXII tees to our supporters all over the country. Thank you so much!

Noah, we’ll be in touch to arrange for the bike to be delivered! #FistBump

This past weekend, Jhes and I participated in the 1st Annual Swamp Thing Alleycat Race in Houma, LA. This was my first time participating in an alleycat, and I am happy to report, it won’t be the last! Big thanks go out to Stu Babin and all the hardcore kids in Terrebone Parish for putting on such a great event. Jeremy Toups took home first place, as well as an entry into the We Are the Process “Conquest” Bike Giveaway. There are just two more weeks to reserve a chance to win the custom Brooklyn Machine Works Gangsta designed by We Are the Process. Head on over to WeAreTheProcess.com and purchase an ENDURO shirt while you still can. The winner will be announced Saturday, October 1st.

People always assume, that all we do is work on the brand We Are the Process. Not the case at all! Georgios & Larry work as graphic designers full time under the moniker, EC Design Co., and I help out where I can. I spend my days working as a Marine here in New Orleans and in my off-time, I like to go fast. When I am not on my bike tearing down the streets of New Orleans, I am behind the wheel of a race car making laps around the track. Last week, Team Breast Friends and I, competed in the 24 Hours of LeMons’, Cain’t Get Bayou, at No Problem Raceway in New Orleans. If you don’t know about the 24hrs of LeMons Series, in a nut shell, it’s endurance racing for $500 cars. Now let me stop you right there. Don’t let the price tag fool ya’. Our 1991 Honda Civic VTEC is set-up like a proper race car should be, and after 8 races, it keeps getting faster. Just imagine Mad Max meets Nascar for 24 straight hours… Hairy, scary, and so fun. One day (real soon) We Are the Process is going to have it’s own car and team. What we should name our team? Leave us an answer after the jump.

Great job guys! Within the first 24 hours of being available, we’ve already shipped a good number of your Enduro MMXII tees! You must really want that bike! Thanks for your orders! When all 100 tees are gone, we get to announce the winner of the “Conquest” bike! If you haven’t picked up an Enduro MMXII tee yet, head over to WeAreTheProcess.com or come by our studio in person. We still have sizes for everyone!

If you’re in Atlanta and would like to schedule a time to pick up a tee in person so you don’t have to pay shipping just holler to info[at]wearetheprocess.com and we’ll plan accordingly!

The end is near! Mark your sun calendar kids, cause on December 21, 2012, We Are the Process will sponsor a bicycle death race from Atlanta to New Orleans known as Enduro MMXII. The rules are simple. Make it there first and win. This race isn’t for powder puffs, so start training now.

The brand will provide one lucky winner a means to arrive in style on a custom-built We Are the Process “Conquest” fixed gear bicycle, named after the first rider of the four horsemen of the Apocalypse. One hundred Limited Edition Enduro MMXII shirts have been produced to commemorate the event. When the shirts are gone, the brand will randomly select one of the purchasers to win the “Conquest” bicycle. Each shirt purchase guarantees a 1/100 chance of winning the bicycle. There is no limit on the number of Enduro MMXII shirts purchased.

Enduro MMXII shirts are are on sale now, only at WeAreTheProcess.com. Also, the We Are the Process Summer 2011 Collection will also be released on the website in a few short days.

Official contest rules and bike specs are available after the jump.

To all our friends and family: this is our way of thanking you for your continual support over the past few years. Growing a brand is a process and we’ve had fun doing it with you.

Enjoy y’all, this one is definitely for you. Have fun!

Contest rules as follows:
By purchasing an Enduro MMXII shirt for $25.00 + shipping & handling, you are entered to win the We Are the Process “Conquest” fixed gear bicycle. Each shirt guarantees a 1/100 chance of winning the “Conquest” bicycle. The is no limit on the number of Enduro MMXII shirts purchased. Only 100 shirts available.

The winner will receive (1) Brooklyn Machine Works Gangsta Track V.2 customized by We Are the Process brand
-Custom paint, bars, and head badge by We Are the Process
-Stem, seatpost, and collar by BMW
-Black Deep Vs laced to Origin 8 hub wrapped in 28mm RIBMOs
-Origin 8 Crankset
-Origin 8 pedals with RELOAD foot straps
-Surly 18t cog
-Tioga Spyder saddle

The total build of the We Are the Process “Conquest” fixed gear bicycle is valued at $2000. The contest is open to anyone inside the contiguous 48 states. Once all shirts are sold, a winner will be chosen and notified via email. Winner must respond within 1 week to claim the prize and sign the winner agreement. “Conquest” will be shipped within 7 days of the winner claiming the prize and signing the winner agreement.

Then I heard one of the four living creatures say in a voice like thunder, “Come and see!”—Revelation 6:1

The white horse is almost here…

“I looked, and there before me was a white horse! Its rider held a bow, and he was given a crown, and he rode out as a conqueror bent on conquest.” —Revelation 6:2

Stay tuned, y’all!

The Coathangers are a modern day, Dirty South answer to The Runaways; and a hell of a lot better if you ask me. We’ve been listening to their records for quite some time now and we’re happy to report that they’re hitting us in the face again with a new track inspired by NOLA called Hurricane. The track is from their upcoming album Larceny & Lace, releasing on June 7th.

Download: The Coathangers – Hurricane