We are happy to announce the launch of the newest We Are The Process collection. We’ve included fleece items, a beautifully crafted nylon coaches jacket, as well as a range of headwear to endure the upcoming cold months.

The lookbook was shot by Jorge Menes in some of our favorite cities (New Orleans, Charleston, and Atlanta) with some of our favorite friends. We hope you enjoy the new collection and we appreciate all the support that helps to #GrowTheBrand.

Another attempt at a fake tilt-shift photo…

Fans of logo design, typography, and automobiles will love Chromeography, a website comprised almost entirely of photo submissions in praise of the chrome logos and lettering affixed to vintage automobiles and electric appliances — those unsung metal emblems and badges that are overlooked, forgotten, damaged, lost to time or the dump.

Do you ever wonder why the things you love cost as much as they do? I came across this interesting analysis while shopping for my next digital camera. If you’re curious as to how companies like Leica come up with their pricing ranges, or how any company calculates value in the products they sell, give this article a look.

It’s baseball season! You can find me at Turner Field on nice evenings all summer long. Here’s a fake tilt-shift photo I took of The Ted yesterday. These left field seats were perfect for heckling Brewers left fielder, Ryan Braun, on Opening Day!

After countless hours of preparation, we’re proud to release the We Are the Process Spring 2012 collection and lookbook photographed by Jason Travis. The collection includes a group of new Nokahoma snapbacks, tees, a letterman jacket, and a pairing of raglans that should help you get back into the swing of warm weather.

This is my favorite image from the lookbook. We’ve never had so many models at one time and I think this made for a great looking group shot. Check them all out at wearetheprocess.com.

One of the most prominent features of the University of Oregon’s Matthew Knight Arena is Kilkenny Floor which was designed by Tinker Hatfield, Nike’s VP of Creative Design and named after former Oregon Athletic Director Pat Kilkenny. Called “Deep in the Woods”, the floor’s design gives the impression of being lost in a Pacific Northwest forest, gazing towards the sky. The charge for Hatfield was to design something that echoed the “Tall Firs” nickname of the 1938-39 Oregon Ducks men’s basketball team, winners of the inaugural NCAA basketball championship as well as providing an iconic television presence for the University of Oregon. What do you think of the floor’s design. Do you think it provides the Ducks with a home court advantage?

Charlotte’s Black Sheep Skate Shop has teamed up with Alien Workshop for a limited edition deck that will be released on Friday, December 2nd, 2011. The original artwork was created by Alien Workshop co-founder Mike Hill. To celebrate this release, Black Sheep has teamed up with CharlotteSkate for a photo retrospective of the skateboarding scene in Charlotte featuring over 20 years of local skateboard history from photographers, including Brian Tucker, Richie McCorkle, Jason Waters, and Mark Hansen.

The photo reception is from 6pm to 10pm, but the party lingers on the Camden Block at Dharma Lounge for Hella!! PRSNTS: Care Package charity to benefit Levin’s Children Hospital with DJ Mike the 2600 and BLNGxBDGT.

In a world full of instant gratification, Liu Bolin of Beijing, China has to be one of the most patient visual artists the world has even seen. He has a painstaking process of painting himself with the aid of several assistants and capturing a photograph of himself blending into his environment. Not only is this process of converting himself into a human canvas very painstaking, but I’d imagine his deadlines are very tight, as sunlight and other variables could ultimately affect his final images. More images after the jump.

Photo from the Oregon vs. USC tailgate with my homies from the Nike Training media group. Thanks to Morgan, Brian, Brandan, Heidi, Lexie, Cindy, & Mario for setting me up with the experience! I’m having the best time.