The new issue of HOOP with Der Champ, Dirk Nowitzki on the cover arrived at our studio today and we were excited to see our Dirty South Cowgirl and Thirteen tees being featured in their Wear section. Thanks to the fine people at HOOP for giving shine to the little brand from the Dirty South! Pick up your very own versions of these featured tees in our online store!
To coincide with the We Are the Process summer drop that should be hitting store shelves this week, we wanted to commemorate our relationship with Atlanta boutique, Standard, with this special edition Nokahoma tee. The store has had our backs since day one and we couldn’t be more grateful for that. Standard’s owner, Farshad Arshid, handpicked the navy (his favorite color) and light blue colorway for this limited run of tees that will be available only at Standard’s Lenox Square location. Tees will go on sale at noon on Thursday, July 21st. Georgios and myself will be hanging out all day with our “Conquest” bike in-tow. Come see us!
Every now and then we’ll get an email from someone who can’t locate the “over-the-shoulder women’s tee” or “the one with slits down the side” in our online store that is seen in one of our We Are the Process lookbooks. The answer is simple. We don’t actually make those tees. What you see in our lookbooks are merely styling suggestions. We’ve found that women like to purchase our men’s tees and chop them up to fit them and we highly encourage that DIY behavior. Perhaps we can do a tee-chopping walk through or tutorial for this site in the near future…
We just produced a small re-run on our Nokahoma snapbacks in 2 colorways. They’re available now in the We Are the Process online store. Act fast, there aren’t many left. Pick up an Enduro MMXII tee while you’re at it, for a chance to win the “Conquest” bike.
Great job guys! Within the first 24 hours of being available, we’ve already shipped a good number of your Enduro MMXII tees! You must really want that bike! Thanks for your orders! When all 100 tees are gone, we get to announce the winner of the “Conquest” bike! If you haven’t picked up an Enduro MMXII tee yet, head over to WeAreTheProcess.com or come by our studio in person. We still have sizes for everyone!
If you’re in Atlanta and would like to schedule a time to pick up a tee in person so you don’t have to pay shipping just holler to and we’ll plan accordingly!
The end is near! Mark your sun calendar kids, cause on December 21, 2012, We Are the Process will sponsor a bicycle death race from Atlanta to New Orleans known as Enduro MMXII. The rules are simple. Make it there first and win. This race isn’t for powder puffs, so start training now.
The brand will provide one lucky winner a means to arrive in style on a custom-built We Are the Process “Conquest” fixed gear bicycle, named after the first rider of the four horsemen of the Apocalypse. One hundred Limited Edition Enduro MMXII shirts have been produced to commemorate the event. When the shirts are gone, the brand will randomly select one of the purchasers to win the “Conquest” bicycle. Each shirt purchase guarantees a 1/100 chance of winning the bicycle. There is no limit on the number of Enduro MMXII shirts purchased.
Enduro MMXII shirts are are on sale now, only at WeAreTheProcess.com. Also, the We Are the Process Summer 2011 Collection will also be released on the website in a few short days.
Official contest rules and bike specs are available after the jump. Read the rest of this entry »
I spent the day cleaning & organizing our studio and came across a box containing one of each of the tees from our 1st season. I spent some time reflecting on what we’ve done in the past 2+ years and where we want our brand to be in a few more. Can you spot your favorite OG We Are the Process tee?
Then I heard one of the four living creatures say in a voice like thunder, “Come and see!”—Revelation 6:1
The white horse is almost here…
Bart Sasso from Esperanza of team Esperanza x The Process
The ATL Bocce league is back with the beginning of it’s summer league. You can find team Esperanza x The Process slangin’ the rock at Piedmont Park on Monday nights at 6:30pm. As you can see, we’re serious about our bocce ball. We’re sitting at the top of the charts at 2-0!
