Our feature on Vimby.com just went live! Thanks to Chandler K. for spending the day with us and producing this great piece. Don’t forget to give us a rating!
As Georgios and I were leaving Philips Arena last Friday night, we received a phone call from one of our buddies who was reaching out to us on behalf of the one-and-only, Usher. As crazy as this sounds, he’d previously seen a few PROCESS pieces at Black Sheep in Charlotte last fall and wanted to pick up a few fitted caps and tees directly from us.
It is a huge compliment for someone with his star-power to show support for what we love doing. And it was important for us to deliver the order to his studio in person. He was super-nice as we chopped it up about “the PROCESS” and a few of his future endeavors. Plus, he gladly let me snap a pic of him in his new PROCESS x Estate LA Fitted too!
Since we’re on the subject… I know this is a re-posted song, but it’s one of my favs from the past year:
“Yo Chief, is that a blue dishwashing sponge on your head?”
UNLESS you were born a biter! This is clearly a rip of our skulled-out Chief Nokahoma fitted and it’s soooo busted! Stick with the O.G. PROCESS Nokahoma Fitted unless you like aligning your personal brand with, crusty embroidery, ineffectual design, and other posers. Damn! What a disgrace.
A message to the designer: If you’re not from the A, don’t touch our icons. Jam out some of your weak-ass “noncepts” on the Boston leprechaun.
Thanks to our boy B for the tip.
A couple weeks back, our friends from freshiam.net came by our studio with Dosa Kim to discuss the collaboration we did with him for the PROCESS line. It was a completely natural decision for us to reach out to one of our favorite ATL-based artists to contribute to our line. It’s definitely been a popular graphic among our customers. Make sure you snag yours in the PROCESS Online Boutique before they sell out.
Check out the interview here: [Part 1] [Part 2]
Last Friday, we arrived in Charlotte about 3 hours before the Laced Up show at The Forum with our custom custom PROCESS Chukka boots in hand. Just enough time to drop them off with the show’s coordinators, grab a bite to eat, and get back to the show. Thanks a million to our Queen City friends for showing us around town, giving us the VIP treatment, and for the endless hospitality.
Shout outs: Radar for letting us crash at his pad and for the endless shenanigans (videos will surface on the internet), A.C., Camila with Blu Magazine, Myk with D.M.N., Shane, BLNGxBDGT, Bobby and Niche, Josh and Black Sheep, Ryan O’Malley for the sweet prints and the basement tour of the Davidson College archives, and everyone else we met or forgot to mention.
See all the mayhem from Laced Up after the jump. All photos by Hadi. Read the rest of this entry »
You may have seen this skate deck being passed around at the PROCESS launch Party at El Bar on Friday night. Our friend, Josh Tuminella created this custom skate deck as a gift to us. Josh and I had a conversation the other week at the IDSA portfolio review about this new process of designing skate decks that he was working on for his thesis. The more and more he told me about it, the more I became intrigued. So Josh decided to make a board for us in honor of the launch.
Well, you may look at it and say it’s just another laser cut skate deck that you see at art shows. But there is more that meets the eye. What’s so special about this deck is that when you grind on the board, it begins to reveal a hidden secret. Once you grind away the Process logo, it reveals the EC logo underneath.
We still haven’t grinded on the deck or attempted to reveal the EC logo because we love the deck the way it is and also because none of us have skated in years. If we do, you will be the first to know. Any experienced skaters want to help us out?
Josh, hit me up, I have some great ideas. Nokahoma skateboard?
Here are some selects from the PROCESS Launch Circuit events at El Bar that took place from 10pm to 3am last Friday. I’ve never seen so many people packed into the EL at once. It’s great to see the right people in our city have our back! THANK YOU ATL!
There are a ton of photos from the night that I wasn’t able to post. To see the full photoset, head over to John Ellis’ website here.
Check out my favorites after the jump. Read the rest of this entry »
Here are some selects from the PROCESS Launch Circuit events at Standard Peachtree that took place from 8pm to 10pm last Friday. This is where the party really started to pick up. Once again, thanks to John Ellis for providing his photography services. Also, thanks to ATL’s own, Whynatte, for sponsoring our event(s) with refreshments.
Check out my favorite photos from PROCESS Launch Circuit at Standard Peachtree after the jump. Read the rest of this entry »
Here are some selects from the PROCESS Launch Circuit events at Standard Lenox that took place from 6pm to 8pm last Friday. It was great to see lots of friends and family passing through this location right after work. Thanks so much to John Ellis for providing his photography services. Also, thanks to ATL’s own, Whynatte, for sponsoring our event(s) with refreshments.
Check photos from PROCESS Launch Circuit at Standard Lenox after the jump. Read the rest of this entry »
Our good friend and local photographer, Joe Martinez, made it out to the 3rd part of PROCESS Launch Circuit last Friday night at El Bar. He sent me this photo he took of designer/wood-fabricator, Josh Tuminella, holding up a custom skateboard he had created as a gift to our crew. Thanks to both of you guys! This is just a small sampling of the photos we’ve amassed from the other night. Check out the rest of Joe’s selects after the jump. Tons of new shots from both Standard locations and more El Bar photos coming tomorrow.
Let me start off by saying “Thank You” to everyone who came out to any (or all) of our PROCESS Launch Circuit events last Friday night. We can’t begin to describe how loved we feel based on everyone’s continued support. I’ll post pictures from the night as they arrive from our photographers.
I spent a majority of the final week of production tying up loose ends, getting inventory set up for the online store (which is LIVE at wearetheprocess.com), and camping out at our downtown ATL studio. The picture above is a birds-eye view of the coffee table next to the studio couch that I lived on last week. As you can see, I stayed hydrated, caffeinated, entertained, and very busy at the same time… was it worth it? Would I do it all over again? Yes and yes.
Yesterday, I quickly made this video using existing photography from the PROCESS lookbook photoshoot from last summer. It’s interesting to see the images come to life and equally exciting to see how far we’ve come. In just 24 hours, the line will be available to the public at both Standard locations and on our website, http://wearetheprocess.com. Thanks to everyone that helped make this possible. YOU GUYS are the WE in “We Are the Process”.
Here’s the PROCESS graphic tee version of Chief Nokahoma, on press. We’re expecting this to be one of the most popular designs for our first season. As you can see, we’re printing the line by hand. No machines were used, giving real meaning to the Made In The Dirty South tagline we use. We’ll keep it that way for as long as we can.
As we wrap up production for PROCESS, I wanted to highlight the importance of these four screens. Together, they’re used to create our Crossed-Tomahawks graphic tee which is one of my favorites from the entire line. Most of our readers don’t know this, but this graphic was one of the last created for the line and almost didn’t make the final cut. It was definitely unplanned, but was a no-brainer when we incorporated our tagline, Made In The Dirty South. I think it was at that point where we decided it was totally relevant to what we were doing. If you must have one, hang tight until March the 6th, 2009. They’ll be available online at wearetheprocess.com and at Standard on that day.
Our house line, PROCESS, is going to be released on March 6th, 2009 and we’ll be planning a series of events for that day in our home town of Atlanta. We screen-printed an extremely limited run of these teaser posters that will be up for grabs at some of the events on 03.06.09. Stay tuned…
photo by Ross Martin
DJ Klever kept the crowd pumped for hours-on-end last night at El Bar. Afterwards, he was nice enough to let me catch-up with him for a portrait outside “Atlanta’s Best Kept Secret” despite his exhaustion from the evening’s events. Thanks Klever!
Our monthly El Bar party is tonight and we’re proud to announce that world-famous DJ Klever will be trading off on the 1’s & 2’s with resident DJ, Cristo Disco. If you wanna see Klever in action, check this out See you out tonight!
Georgios and I have been playing around with the idea of direct to garment printing lately. We’ve found that the printing process is quite fickle, painstaking, and pricey, although the results are usually really nice when done properly. It’s can become as irritable as troubleshooting your ink-jet printer at home. In my honest opinion, it seems that this will be the way of the future for tee printing, but the technology for consistency and efficiency isn’t quite “there” yet. Check out more photos of the PROCESS Iris tee from our direct to garment experiment after the jump.
Our friends at Blu Magazine in Charlotte launched their 5th issue that also coincided with their 1st Anniversary Party. ATL’s own, Prince Presto, was invited to DJ the event and he proudly rocked his PROCESS Dirty Bird tee that will be release in March. Check out more photos of Presto at the Blu Magazine party after the jump.
So, we have already started working on some new tee designs for Process Summer 2009 release. Here’s a lil sneak peak into one of the designs, Dirty Octopi MMXII. It’s a play off of the Dirty Bird tee designed by Larry.
Check out more images after the jump. Read the rest of this entry »
