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Air Max LeBron VII’s Designer, Jason Petrie

August 11th, 2009 by Larry


Footwear designer, Jason Petrie, speaks about working with LeBron James on the Air Max LeBron VII. This is a rare opportunity to look under-the-hood of a highly anticipated sneaker. Over the weekend, I had a chance to speak with Jason about his design inspirations in Cleveland and I look forward to learning more from him in the future. Thanks to Nike for keeping the pathway between us designers wide-open!

Check out some of his preliminary sketches after the jump. Read the rest of this entry »

Category: Design, Video, Sneakers Comments: No Comments »

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Nike Sportswear T-Shirt Gun Commercial

July 6th, 2009 by Larry


Really cool commercial. Excellent execution!

Category: Video, Tees, Sneakers Comments: No Comments »

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Twenty-three

June 25th, 2009 by Larry


David Stern’s pocketbook has been hurting ever since MJ decided to call it quits. Which explains why the NBA has been full of undeserving players being put on pedestals for years since. That explains the moronic foul calls and the reason why 20-somethings worldwide long for “back in the day”. MJ is the greatest. Hands down. Lebron, take notes… btw, having Shaq on your team isn’t gonna help either.

Heads up to Dr. Jones for the link!

Category: Video, Misc., Chicago Comments: 1 Comment »

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Bun B Knows What’s Up!

June 17th, 2009 by Larry


Peep Bun B’s fitted game right here! Shot last night at the Tupac Amaru Shakur Center for the Arts before his performance celebrating Tupac’s birthday.

Category: Events, Video, Process, ATL Life, Hats, Caps Comments: 1 Comment »

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EDubb - Whooty

June 3rd, 2009 by Larry


I don’t normally post videos of the Crank That or Stanky Legg nature, but when our buddy, Yuri, called this to my attention I couldn’t help but laugh. Not only does Atlanta’s EDubb have the funniest hook I’ve heard in awhile, but frontman Nemesis is wearing a PROCESS x Estate LA Chief Nokahoma fitted the whole time! I’ve watching this thing 5 times in a row and I’m really starting to like it…

Higher definition version after the jump. Read the rest of this entry »

Category: Video, Misc., ATL Life, Caps Comments: 1 Comment »

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Stranger Day “Cristo Disco Ball” Video Shoot

June 1st, 2009 by Larry

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A few months ago, Charlotte-based MC, Stranger Day, remixed a track by Atlanta’s Cristo Disco for his Gold Metal Mixtape release with Streetlocal. This past weekend, Stranger Day filmed the music video for the track Cristo Disco Ball in Charlotte and brought Cristo Disco up to the pool party-themed video.

Download: Stranger Day - Cristo Disco Ball

Check out Cristo’s production photos and comments from his day in Charlotte after the jump. Read the rest of this entry »

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Rob Wonder’s Turbo Radio Dance Party Extravaganza Kaossilator Edition

May 25th, 2009 by Larry


This was filmed by the boys over at ZachWolfe.com during their recent photoshoot for Gucci Mane. Rob was DJ’ing the shoot with the “Kaossilator” (smallest/funniest beat machine ever). Go to RobWonderRadio.com to hear Rob’s monthly show, No Static at All. Props to Zach Wolfe, Sumner, and Dax for a hilarious video. Big things are coming from this crew. Zach’s even teaching a class at Portfolio Center, our old stomping grounds!

Category: Video, Music, ATL Life, Photography Comments: No Comments »

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Fugees Family Featured on CNN

May 7th, 2009 by Larry


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The other day I was sitting through a layover in the Tokyo Narita Airport in Japan when I looked up from playing NBA Live to see a familiar face on CNN. Coach Luma Mufleh and the Fugees Family were being featured on a special about Africa and I was excited for that kind of global exposure for their organization. I wanted to stand up in the middle of the airport and exclaim, “I know her, we worked together!” The website that EC created for them is shown several times in the feature as well. I was floored.

Category: Press, Video, ATL Life, Web Design Comments: 1 Comment »

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DMC Champs Craze & Klever Battle

April 7th, 2009 by Larry


Turntablist icons/DMC Champions, DJ Craze and DJ Klever, showcase Traktor Scratch Duo in this demo video for Native Instruments. Peep Klever’s tee!

Category: Video, Music, Tees Comments: 1 Comment »

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Epidemik Coalition / PROCESS on Vimby.com

April 6th, 2009 by Larry


Our feature on Vimby.com just went live! Thanks to Chandler K. for spending the day with us and producing this great piece. Don’t forget to give us a rating!

Archives Posts

Dropping Bombs in QC

March 26th, 2009 by Larry


Here’s another clip from our recent Charlotte trip. Yes this is very childish, but it always gets a laugh out of me. Thanks again to Hadi for bringing the camera! Don’t be the first to fall asleep!

Category: Video, Charlotte Comments: No Comments »

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Hitting the Streets Hard in QC

March 26th, 2009 by Larry


A couple weeks ago the crew went to Charlotte for Laced Up and to visit our friends in the Queen City. We were lucky to have Hadi and his video camera capturing a lot of the hi jinx from that weekend. This was taken about 5 minutes after we did some Bear Fights with Myk from Danger Means Nothing escorting us through the city… hilarious! Shouts to Nikki Reid aka Party Wolf for having a good sense of humor afterward.

Category: Video, Charlotte Comments: No Comments »

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PROCESS Lookbook Shoot [Animated]

March 5th, 2009 by Larry


Yesterday, I quickly made this video using existing photography from the PROCESS lookbook photoshoot from last summer. It’s interesting to see the images come to life and equally exciting to see how far we’ve come. In just 24 hours, the line will be available to the public at both Standard locations and on our website, http://wearetheprocess.com. Thanks to everyone that helped make this possible. YOU GUYS are the WE in “We Are the Process”.

Category: Video, Tees, Process, Party Pics Comments: 1 Comment »

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Nike Black History Month Poetry Contest

February 19th, 2009 by Larry

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Contest winner, Kedarius Peoples, on stage performing in the GameChangers “Beat The Odds” tee designed by Epidemik Coalition’s Georgios Saliaris. Photo by Ross Martin

Atlanta high school students got together this morning to compete in a spoken word showdown on the subject of GameChangers in celebration of Black History Month. GameChanger’s emcee & “voice of Atlanta”, DJ Greg Street, introduced speaker Divine Bradley who came with a message to inspire the youth in attendance to follow their dreams. Georgios, Ross, and myself were really impressed with his presence and ability to motivate.

Soon afterward, the spoken word contestants assumed the stage while their student counterparts cheered them on with fervor. I was blown away with their performances and passion for changing-the-game with subject matter ranging from family members who inspire them, Rosa Parks, Correta Scott King, and Barack Obama’s ideal of change for America.

A panel of celebrity judges included Angelo Taylor (4-time Olympic Gold Medalist) and current Atlanta Falcons players Curtis Lofton and Jamaal Anderson. They crowned Kedarius Peoples of Cedar Grove High School (Senior) as the 1st place winner. He took home a $1,000 scholarship to pursue his dreams and a pair of the exclusive Nike Sportswear Black History Month Air Force 1 sneakers that were designed and inspired by the rich history of African American culture.

It’s great to see Nike’s involvement in the Atlanta community and as always, they do it right and they do it BIG.

EC’s own, Ross Martin, took some great shots of the event. Check out our selects from today after the jump. More to come in next week’s Photo Friday…

Read the rest of this entry »

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Photo Friday: Todd Jordan

January 23rd, 2009 by Ross

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This week I bring you a pretty interesting photographer. His name is Todd Jordan and not only is he represented by Peter Hay Halpert Fine Art in New York but he is also a professional skateboarder for Nike SB. His photographs are simple and come mostly from his tours across the country. His part in the most recent Nike video, Nothing but the Truth, was one of the better parts of the entire video. Check it out after the jump.

Read the rest of this entry »

Category: Video, Photo Friday Comments: No Comments »

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Making of: El Bar Signage

January 1st, 2009 by Larry

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If you were at El Bar for New Years Eve last night, you may have noticed their new sign hanging behind the bar (designed by Steve Deniro). Here’s how it was made…

Read the rest of this entry »

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ATL Bike Polo

November 22nd, 2008 by Ted


No, not Ralph Lauren. The OTHER Polo.

Category: Events, Video, Misc., ATL Life Comments: No Comments »

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This Bike Could Be Your Life: Episode 1

October 13th, 2008 by Larry


Sopo Bikes‘ have uploaded their TV show’s first episode, called This Bike Could Be Your Life. This episode features local musical act,Batata Doce jamming out in the Sopo Bike shop. Also check out the show’s opening theme song by Judi Chicago. I’ll try to post the MP3 soon!

Category: News, Video, Music, ATL Life Comments: No Comments »

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Punch Out Trailer

October 5th, 2008 by Larry


Ok, so I wouldn’t normally post something like this, but I must say that Nintendo has “nailed it” as far as branding is concerned for their Wii-iteration of the infamous Punch Out game. Upon viewing this video, I nearly lost it. Seriously, they couldn’t have done a better job modernizing a classic. The characters, storyline, and even the theme song have tipped their hat at the original game (which used to bear Mike Tyson’s name) and have been carefully re-rendered to the glee of twenty-somethings worldwide.

Imagine how easily a bunch of suits in a boardroom could have found a reason to re-concept the whole game. I’m glad they didn’t. Sometimes you don’t need a bunch of d-bags telling you what to do. Sometimes it’s fine to follow the old adage, “If it ain’t broke, don’t fix it”. For Nintendo’s sake, it’s safe to say that this game will make a killing in 2009, as 80’s nostalgia should be enough to sell this game alone.

I wonder if the password, 007 373 5963, will do anything…

Category: Design, Video, Branding Comments: 1 Comment »

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Thór Stefánsson on Cartoon Network

September 30th, 2008 by Larry


It’s official, Thór Stefánsson, is a local hero. At eight years old, he already has a resume to be reckoned with. He has been a poster boy for flickr, been featured on our website, debuted a solo art show at Octane Coffee, and now he’s going to be on TV. Check out Thor in Cartoon Network’s new bumps for Star Wars: The Clone Wars. He shows up around 0:38 seconds into the video.

Category: Video, Misc., ATL Life Comments: No Comments »

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