Our team has spent the last few months collaborating in private with the Graveyard Tavern on a unique project that we’ll be releasing this Thursday, August 26th. Here is a preview of the fitted ballcap that you’ll be able to purchase on Thursday night. To sweeten the deal, DJ Apple Juice will be curating the evening’s soundtrack. You don’t want to miss this celebration.
Stay tuned for a preview of the tee shirt that we created together.
Our friend Destiny recently got some work done on her arm in the form of chief Nokahoma from our PROCESS collection. Wow! That’s amazing that she’d be willing to put our graphic on her arm forever. Who thinks she deserves a free tee per month for life?
I’m not sure why they are fighting, but it looks like the Serbian team has some dirty fighters… There’s really no reason to fight during this international friendly match-up because both teams have qualified for the FIBA 2010 World Championship in Turkey, starting on the 28th. Maybe it’s because neither team likes their Adidas jerseys? I’d be crying too if I didn’t have a Hyper Elite jersey to play in.
The Standard and Process families are a very close and often times it’s hard to tell who’s on what side of the fence. This collaboration has been a long time coming and it pays tribute to the place we’ve spent countless hours debating sports, making fun of each other, and making ridiculous bets.
Starting on Thursday, August 26th, we’ll be printing this “1841 Peachtree” graphic to tribute the boys club that has developed over the years out of Standard’s original location.
Standard x Process Process Print Shop Hours:
-Thursday August 26th: 7 to 9pm
-Thursday September 2nd: 1 to 5pm
-Thursday September 9th: 1 to 5pm
-Thursday September 16th: 1 to 5pm
Bring Your Own Tee (B.Y.O.T) and we’ll print it up for you!
All friends new and old will are invited to come through to get their own “1841 Peachtree” tee on one of our printing days.
Special Thanks to Terminus Tees for helping to make this event happen.
Everyone knows that the Cleveland Cavaliers organization is approaching a new era of their franchise’s existence: The Post-LeBron Blues. I guess now was as good a time as any to make some drastic changes to the teams on-court look. The timing is right and the reasons are right to re-examine things and figure out what this team is going to be about in the future. A buddy of mine writes for Ball Don’t Lie over at Yahoo! and I thought he brought up some valid points as to why he likes this new direction. I’m with him on lots of levels but I need to chime in, so here goes.
PROS:
1) Retro Colors & Faux-back look: I’m all about embracing their “Wine & Gold” colors of the past and bringing them back out. I’m a huge fan of classic, flat, varsity gold. That’s a huge plus for me.
2) Less is More: In the past few seasons, you’d see the Cavaliers on television wearing all sorts of uniforms. It got to the point to where a casual fan couldn’t identify the real HOME & ROAD uniforms from ALTERNATE 1 & ALTERNATE 2 from THROWBACK 1 or 2. It was a hot mess. I’m assuming that the Cavs will be sticking to 2 uniforms for now. One HOME jersey and one ROAD jersey. I think I read somewhere that according to NBA rules, a team must play 3 seasons with new HOME and ROAD jerseys before applying to get approval on an alternate.
CONS:
1) Inconsistency: I hate hate hate how the “C” logo on the road uniforms is gold on the jersey and white on the shorts. Why would they do that? Also, why does the sword appear locked-up with the “C” on the shorts, but not on the back of the jersey? A good logo should stay the same no matter where you put it. Between the HOME and AWAY uniforms the logo changes colors 3 times. Someone deserves a bitch-slap for that.
2) Typography: Really? That’s the best they could come up with? The CLEVELAND CAVALIERS + Adidas got together and decided to type some letters out in an arc? C’mon guys! This is the National Basketball League. The brands are GLOBAL! This is all you could crank out? This job feels rushed. Hire us and we’ll give you some typography worthy of Anderbro Varejao to wear across his chest.
Overall Score:
I realize how well the old-school Cavs jerseys have done over the years and I love the decision to make a semi-retro statement. However, I question whether these new jerseys have just created more of the same kind of graphic statement to Cavs fans who are less than enthused about possibly missing the playoffs for years to come. More crap, same colors… Anyway, I’m fine with the concept and decisions to make a new statement. However, I’m pissed-off that someone signed off on this and someone was paid to “not think”.
Earlier this year, Larry and I had the privilege of being brought onto a project for IQ Interactive. It was actually for IQ and not for one of their clients, which we were excited about. For awhile now, we have worked with IQ on a few projects and we were honored that they asked us to help them come up with a new identity. They just recently moved into a new office space and needed a fresh start. It was a great experience working with another company that we respect, create a brand new logo. More photos coming soon.
photos by Joe Martinez
On day 2 of the World Basketball Festival events at Rucker Park, Kobe Bryant came out to teach during a Chainlink Fundamentals practice. Chainlink Fundamentals seeks to provide top-notch coaching to any and every kid that comes to their program. And most importantly, free of charge in comparison to other skill camps or clinics that may cost hundreds of dollars that inner-city families just don’t have. Students stopped in their tracks as Kobe made a guest appearance that they were not expecting. Kobe stuck around for the rest of the training session to provide instruction and encouragement to the kids.
Oh snap! FIFA 11 is on it’s way. The North American release date is set for September 30th. Birthday Jams! Between this game and NBA Elite 11, I think my PS3 will be getting quite the workout this fall. Video available after the jump: Read more »
The Apollo Theater in Harlem was the venue of choice for the World Premiere of the AF1 documentary. Lot’s of industry names were in the building: Bobbito Garcia, DJ Clark Kent, and Datwon Thomas just to name a few. Read more »
We’ve been working with some new friends in Charlotte on expanding our collection outside of apparel. If you’ve worked on saddles or chaps, you might be familiar with what this is. If you’re not, sorry for the cryptic image… we’ll clue you in really soon!
photos by Joe Martinez
The Jordan Breakfast Club event kicked off 2 days of non-stop basketball events at NY’s most famous outdoor basketball court, Rucker Park. The guests of honor were Jordan Brand representatives Dwyane Wade, Chris Paul, and Carmelo Anthony, who were on hand to meet and greet the children from local communities. The children were given a chance to shoot hoops with them as well. It’s to be noted that the usual blacktop at Rucker Park was transformed into a hardwood basketball-ready court for World Basketball Festival. To the surprise of many, Michael Jordan made an appearance.
Read more »
After the USA Basketball scrimmage, attendees of the World Basketball Festival Kickoff event at Radio City Music Hall were treated to a surprise musical performance from one of NY’s most notable performers, Jay-Z. I delighted to see that he brought his full band with him. Despite only playing for 25 minutes, the performance was well executed and well rehearsed. Read more »
As part of this summer’s inaugural World Basketball Festival in NYC, Jay-Z has teamed up with Nike to design 5 pairs of “All Black Everything” Air Force 1’s to represent each of the 5 countries participating in the event - USA, China, France, Brazil, & Puerto Rico. Nike has donated the custom pairs for auction to benefit the Shawn Carter Scholarshop Foundation. Jay-Z owns a pair of each design, but now you can bid to be the only other person in the world to have these super limited Air Force 1’s. Bid Here!
Tyson Chandler receives and alley-oop and dunks the game winning basket for the Blue team while Stephen Curry cheers him on.
The USA Basketball Men’s National team had an inter-squad scrimmage at Radio City Music Hall. Half of the team was suited in Blues while the other half was dressed in White. Notable players that were in attendance but have chosen to sit out of this summer’s USA squard were Dwayne Wade, Carmelo Anthony, Amare Stoudomire, Chris Paul, and LeBron James. Read more »
Charlie Denson, Jerry Colangelo, and Mike Kryrzewski field questions about WBF and Team USA.
“They put a basketball court in Radio City?!?” was my first reaction upon walking into the World Basketball Festival Community Dedication at the historic Radio City Music Hall in Rockefeller Center. Basketball names – Rajon Rondo (USA), Kevin Durant (USA), Yi Jianlian (China), Carlos Arroyo (Puerto Rico), along with Coach Mike “K” Kryrzewski, Jerry Colangelo (USA Basketball Chiarman) and Charlie Denson (Nike Basketball President) officially announced the start of WBF. A dedication ceremony from the New York City Mayor’s Office was followed by a light workshop with youths from Chain Link Foundation. Brief interviews with some of the game’s most notable players followed the ceremony. Read more »
photo by Joe Martinez
During last week’s Team USA showcase at Radio City Music Hall, I asked Coach K, “Which is sweeter: Winning your 1st NCAA College Basketball Championship or winning a Gold Medal at the Olympics?”
His response was, “It’s nice to have a lot of sweet drinks!”
What a joker! It’s nice that he’s humble enough to play off the question in such a humorous way. By spending a few minutes in his presence, you can tell that he loves coaching and really enjoys teaching groups of young men to be successful on and off the court.
Coach K and Team USA are currently preparing for the 2010 FIBA World Basketball Championship in Turkey. Starting August 28th. If anyone wants to get together to watch the USA games, holler!
Being an ATLien ain’t easy. People are always trying to claim how their city does this or that better. I don’t really know or care what you think about your city, but I love mine.
ATL has it’s flaws, but what city doesn’t? There are lots of people working to bring more respect to the Southern Capital just like me. I wanted to show that pride when given the opportunity to create my own “__your city name__ AGAINST THE WORLD” tee at World Basketball Festival in NY. I bought 3 of these babies: 1 for me and 1 for each of the EC George’s and apparently 255 Studio is making them now. I had a bro that worked there stop me and take my picture while wearing the tee. He said, “Yea man, we started printing these today”. Well, I made mine 2 days before, cousin. When you have a good idea, word gets around and people jump on it immediately. Can’t hate on that…
The sport of basketball & it’s relationships with Nike, Converse, & Jordan brands are brilliantly mapped at The Ball Room pop-up capsule, located on Frederick Douglass Blvd in Harlem, NY. 100 years of basketball innovation are celebrated through memorabilia, unique product, and interactive digital experiences which are placed in exhibits and displays throughout the 1250 square foot space. Check out some highlights of The Ball Room after the jump. Read more »
photo by Joe Martinez
I just returned to ATL from the World Basketball Festival that took place in New York last week/weekend. This was my view from the Trump SoHo, a place that I barely spent any time. The days were booked with activities and experiences that I’ll outline over the next few entries. Thanks to VS for helping me create these opportunities over the past few years.
Our homie, Decatur Dan, has been grinding hard over the past few years. He’s documented a lot of things that’ve made waves in the digital hip-hop community. If you’re looking for some quality camerawork, holler at him .
