Dodge Challenger - Freedom

Category: Design, Video, Web Design, FIFA, World Cup
June 13th, 2010 by Larry


Wow! This commercial HAS to win awards this year! Very creative!

A few thoughts:
1) This commercial is airing during the World Cup, but Dodge isn’t an official Team USA sponsor, so there’s really no connection between the two. It’s relevance is because of it’s ability to drum-up feelings of patriotism at the right time. Great job at that.
2) This might be the first time that a car commercial actually makes me want to make that purchase.
3) I’m really bummed out that there’s not a microsite with downloadable wallpapers, videos, and interactive content.

Obama Smiles / Beckham Frowns

Category: FIFA, World Cup
June 13th, 2010 by Larry

obama_beckham.jpg

This is totally photoshopped together, but it’s still hilarious. I HOPE the President was enjoying the game today. The final score between England v. USA was a 1 - 1 draw. As far as I’m concerned, the 1950 USA win still stands!

Process x Esperanza “Sugar Skull” Nokahoma Tee in Cozumel, Mexico

Category: Tees, Mexico
June 12th, 2010 by Larry

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Our friend, Lauren Zelgewicz, sent this pic and message to us from her recent vacation. Thanks for the support homegirl!

“I just wanted to send you fly guyz this shout out and this picture!! I just returned home from Mexico and the locals absolutely loved my “Sugar Skull” Nokahoma shirt. It seems like every time I turned around, I would hear, ‘Blanca, donde usted esa camisa?’ ‘Necesitamos ésos en México!’”

Theodore & Lawrence

Category: Music, New York
June 11th, 2010 by Larry

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Today I had the opportunity to spend the afternoon with EC’s “everything guy” in NY, Ted Ullrich. It was great to catch-up, eat at his favorite sandwich shop, talk about upcoming projects, and catch a World Cup game. Good times TU, we’ll do it again soon.

Nike Air Force 1 Foamposite

Category: Design, Sneakers
June 11th, 2010 by Larry

af1_foamposite_1.jpg

Following a recent trend in hybrid releases, Nike introduces the Air Force Foamposite; blending a classic basketball icon (the AF1) with arguably the greatest sneaker of the 90’s (Penny Hardaway’s Foamposite). Check out an alternate angle after the jump. Read more »

A Room with a View

Category: New York, Photography
June 11th, 2010 by Larry

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by Joe Martinez

This is the view from the 12th floor of The Standard hotel in New York; one of my new favorite spots in the city.

World Basketball Festival 2010 [August 12—15]

Category: Events, New York
June 9th, 2010 by Larry

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A hardwood court in Times Square? Whaaat!?!?

This summer, Nike Inc. will be featuring their 3 basketball brands (Nike, Jordan, and Converse) in the first ever World Basketball Festival taking place in New York City. The festival will be taking international basketball talent and placing it in situations that are iconic to the game. Locations such as Times Square, Rucker Park, and Madison Square Garden will be host to Team USA, China, Brazil, Puerto Rico, and France. This is something that basketball fans across the globe will be paying attention to. I’m not sure how the ticketing situation is working out just yet, but I’ll follow-up as soon as I hear anything.

August 12 - Times Square
Members of Team USA will be featured on an open-air court and a performance by a surprise musical act

August 13 & 14 - Rucker Park
Open-air practices and scrimmages by National Teams from Brazil and Puerto Rico, and training by France, mixed with performances by top international music acts, in addition to a grassroots youth tournament serving as the championships for some of New York’s top summer basketball leagues. Fans will also be invited to participate in clinics here designed to improve training and basketball skills.

August 15 - Madison Square Garden
Double-header featuring the United States taking on France (1 p.m. EDT) and China meeting Puerto Rico (3:30 p.m. EDT)

More details after the jump. Read more »

Kevin Durant of the Oklahoma City Thunder, Team USA, & Dirty South Octopi

Category: Misc.
June 9th, 2010 by Larry

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photo by Joe Martinez

I had the opportunity to spend a few seconds with one of my favorite basketball players today. He answered some questions I had about the playoff atmosphere in Oklahoma City and I spoke to him about the championship that we won together as owner and player for the Dirty South Octopi Fantasy Basketball Team. He was pumped! In all seriousness, he’s a great dude. His humbleness on and off the court sets and example for all of us.

Nike Bespoke Air Force 1

Category: Design, Sneakers, New York
June 9th, 2010 by Larry

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Today I visited Nike Sportswear’s 21 Mercer location in New York for a 1-on-1 session to create a custom pair of Air Force 1’s via their Bespoke program. Here’s a small teaser of what went down. More to come later…

All Together Now

Category: Video, Sneakers, ATL Life, Collaboration
June 3rd, 2010 by Larry


Listen closely and realize how amazing this sounds: ATL’s own, Andre 3000, covering the Beatles in a way only Swoosh could produce. Wow!

PROCESS World Cup Bracket Predictor

Category: Process, Misc., ATL Life, FIFA, World Cup
June 1st, 2010 by Larry

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If you think you know how it’s all going to play out, you should join the Process World Cup Bracket Predictor Group! We’ve set up a Private Group on ESPN.com for our communal trash-talking and braggadocio.

1) Click here to go to the sign up page.
2) Search for PRIVATE GROUP, “We Are The Process”.
3) The PASSWORD for the group is “123456″.

A Goal, A Ghost

Category: Video, FIFA, World Cup
June 1st, 2010 by Larry


A truly amazing (and sad) story regarding the most important goal in US Soccer history. If you’re pulling for USA this summer, you need to know this story.

Tomahawk’n

Category: Misc., ATL Life
May 30th, 2010 by Larry

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Sent to us by @nikkiisreid

SnapHats.com by Centre

Category: Caps
May 26th, 2010 by Larry

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Snapback hats are the in accessory these days and SnapHats.com is definitely the most comprehensive resource for unique caps I’ve ever seen. Regardless of whether you’re a trendy bro trying to find some vintage Charlotte Hornets gear or simply someone interested in a stroll down memory lane; this site is for you.

My 7 and 5/8″ sized noggin won’t stop me from scooping up a few caps with throwback Dallas Cowboys and Atlanta Hawks logos on ‘em.

Check out the site, and send our buddy Philip a nice message for us when you make your purchases.

Process & Estate LA… & The Lake Show

Category: Process, Collaboration, Hats, Caps
May 25th, 2010 by Larry

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Despite making very few of these collaboration hats with Estate LA last year, we’re still noticing that they pop up everywhere. NBA games, MTV, etc. It’s crazy. It looks like a lot of the right people scored one. Be glad if you own one, because they aren’t coming back around.

Super Mario Galaxy 2 Trailer

Category: Video, Misc.
May 24th, 2010 by Larry


I’m not sure I even understand what I just watched here. But this game supposedly got a perfect score among gamer-nerd publications all over the world. Who knows. I realize I’m behind the curve, but I’m still trying to figure out how to play Super Mario Galaxy… Enjoy…

Expectations!

Category: Video, FIFA, World Cup
May 24th, 2010 by Larry


Sorry about the stupid ad that precedes this video. It’s a great video and it’s worth sitting through the ad. I’m so pumped now. Goosebumps people…

Jerry Rice & The Hill

Category: Events, Sneakers, San Francisco
May 21st, 2010 by Larry

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photo by Joe Martinez

I met Jerry Rice last weekend and learned about his legendary training sessions. Read more over at StandardATL.com.

Write The Future

Category: Video, Sneakers, FIFA, World Cup
May 20th, 2010 by Larry


Wayne Roooneeeeeyyyy!!!!

Nike Athletic Training 2010 Media Showcase - SPARQ Training

Category: Sneakers, Oakland
May 20th, 2010 by Larry

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Leaving The Zoo recording studio, we were bussed-off the Laney College where the Oakland Nike Football Combine was taking place. We were about to get our butt’s handed to us as we were about to get very familiar with Nike SPARQ training.
Read more »

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