Mos Def shows up out of no where!

Every year in late July, hoards of passionate fans flock to San Diego for the annual Comic Con International convention. San Diego is transformed, with storm troopers walking the streets and huge movie ads covering the surrounding hotels. It’s insanity.

For the past three summers, I’ve been lucky enough to be able to attend Comic Con, and every year has been crazier than the next. I saw the first footage ever shown of James Cameron’s Avatar, Harrison Ford brought out onto the stage in handcuffs, and Steven Spielberg and Peter Jackson sharing the same stage in front of a room packed with over 6000 people. This year was no exception, and having just returned from a weekend of nerdy craziness, I thought I’d share some of the highlights of this years con and give you all a taste of what the Comic Con experience is like. Read out my day-by-day recap after the jump. Read the rest of this entry »

Amen!

Our brand, We Are the Process, was mentioned in the Huffington Post yesterday in an article about brands and social media.

“The few companies that truly break ground and invent new paths for their brands and companies are the anomalies, not the rules. Upstarts like Atlanta-based streetwear line We Are The Process are doing more for their brand through online channels than some multi-million dollar enterprises with Madison Avenue headquarters. These brands are those rare high school girls who chose to date the presidents of the math and science clubs instead of the quarterbacks of the football team. Wisdom beyond their years.” Click here to read the entire article.

Yes, we think using social media is super important to building our brand. However, I still feel like there are many things we could do better. For instance, getting someone to lazily hit the retweet button on on of your tweets is fine and all, but I believe there is more value to a tweet when someone shares your link/story while adding their own insight. I’m guilty of this act too, but I should really add more of my own explanation as to why I chose to pass the info along in the first place. Create value in your tweets and retweets. That’s one small step in getting people to deliberately & actively #GrowTheBrand.

Recently, Two of our good friends, Destiny & Tara both became proud new mothers. So we decided to print some special edition Nokahoma Onesies for their new editions to the family. We hand printed each onesie, so they are one of a kind.

What do you guys think of a Process Kid’s line? Imagine this Nokahoma Onesie with a Baby Nokahoma Fitted Hat. Gotta get them hooked on the Process early. #GrowTheBrand

While I was in New York last summer for World Basketball Festival, there was much talk of how Kevin Durant had not yet played at NYC’s outdoor basketball mecca, Rucker Park. Well, it seems that an appearance of KD at Rucker was well worth the wait, because he scored 66 points in 1 game the other day. Whaaa?!?!? Video after the jump. Read the rest of this entry »

Despite the heat & humidity, we are able to pull-through to help make Saturday night’s Christmas in July event in Charleston a huge success! Thanks to everyone who donated gifts to Courageous Kidz! Here are some photos we took of new and old friends in our booth. Read the rest of this entry »