I just received an cryptic email from Nike saying “You’ll need to power up your Nike Mags to green for this” with a link to this video. What’s going on?!? This is heavy…

Joah is the reason why we were invited to showcase our brand We Are the Process at SXSW’s first ever Style X show last March. We’ll be back to Style X again this coming spring and are looking forward to our sophomore SXSW experience. While in Austin for the holidays, I was able to catch up with Joah to catch his Xmas wish list. Check it out after the jump. Read the rest of this entry »

I’ve been in Austin, TX over the holidays and caught up with a few old friends, asking them what they were hoping for from Santa. Here’s a top 5 list from Niraj Mehdiratta, owner of Apothecary Cafe & Wine Bar. Sidenote: The mac & cheese at Apothecary is the best in town.

See his list after the jump: Read the rest of this entry »

Thank you Santa for this early Christmas gift of a video. As a sneakerhead and a fan of Heavy Metal Parking Lot, I’m thankful for this reporter’s serendipitous interviews. Enjoy!

Now we finally have a comprehensive overview on the last installment of Christopher Nolan’s Dark Knight films. Goodness gracious, Anne Hathaway…

Thanks to everyone in Charleston that made it out to the We Are the Process Holiday Showcase at Rogue Wave Surf Shop last weekend. It was a blast catching up with old friends and meeting new ones over a few New Belgium brews. Knowing that we have supporters all over the Dirty South is encouraging and it tells us that we are growing the brand the right way. Special shout out to the homie, Tyler Mansour, for the great photos. Check out the photo recap after the jump. Read the rest of this entry »

Pacific Standard Time put together a series of videos celebrating art in L.A. from 1945-1980. In this video, Rapper/Actor (Ghosts of Mars, Anaconda, etc), Ice Cube discusses the brilliance behind The Eames House. Built in 1949, the Eames House was designed by Charles and Ray Eames to be their home, a place to live and work. We’re big fan’s of Ray and Charles Eames so it’s great to see them still being appreciated.

Since its introduction, the Nike Destroyer jacket has quickly become a coveted symbol of street smarts, discerning style and gritty individualism. Now, the connection between the Destroyer and classic Americana is even more definitive.

This holiday season, Nike Sportswear introduces five exclusive limited edition Destroyer jackets paying homage to the cities of Detroit, New Orleans, Miami, Philadelphia and Oakland. Along with city-specific imagery and community interaction, the City Destroyers celebrate the football stars that embody the spirit of those archetypical metropolises and their football tradition. The number 51, which is found on many of the different metropolitan-themed jackets, pays homage to the uniform worn by Nike co-founder Bill Bowerman when he played collegiate football.

There will only be 8 jackets available per city. Beginning today, both the Nike Sportswear stores in New York (21 Mercer) and Los Angeles (Montalbán) will have 8 of each jacket available.

See them all after the jump. Read the rest of this entry »

On Saturday December 10th, We Are the Process brand will be showcasing it’s latest collection of outerwear & graphic tees inside the quaintly charismatic storefront of Rogue Wave Surf Shop in Charleston, SC. The event will be presented by Southern streetwear’s unabashed voice, H1GHER LEARNING website, and is sponsored by New Belgium Brewing Company. From 1 to 5pm, visitors are invited to enjoy special Holiday pricing on We Are the Process clothing and complimentary beer from the New Belgium range.

LESTAT‘s Lovelife EP is the first collection of “cyberpunk dance music” tracks from the NY-based outfit. I’ve been listening to this EP in my headphones for quite some time now. It’s great to get work done to.

Download (via LESTAT.co): LESTAT – Lovelife EP