As we all know, the NBA All-Star Weekend will be taking place in Orlando, FL from February 24-26. Inspired by space exploration, designers at Nike Basketball and Nike Sportswear have created special edition footwear that will be worn by players on and off the court.

Nike Basketball is proud to unveil key colorways celebrating its pinnacle players competing in the 2012 NBA All-Star Game in Orlando. Taking inspiration from space exploration, the collection features a galactic theme on the LeBron 9, Nike Zoom KD IV and Nike Zoom Kobe VII System. Graphics are inspired by the supernova – arguably the most powerful force in the universe – while the outsoles glow in the dark and individual ‘mission patches’ adorn each shoe as a nod to the accolades astronauts receive. The Nike Basketball Orlando Special Editions will be available at select retailers and NikeStore.com on February 24th.

The Nike Sportswear collection is inspired by central Florida’s association with space exploration. The collection features a galactic theme of the Nike Dunk in 3 different colorways, Nike Flight One in 2 colorways and a Nike Foamposite One that’s sure to turn heads. Interior graphics pay homage to the phenomenon of the Supernova – arguably the most powerful force in the universe – while fonts and badging are featured within the collection as a nod to Orlando and space. The Nike Sportswear Orlando Special Editions will be available at select retailers and NikeStore.com on February 23rd.

Detailed photography of all the footwear after the jump. Read the rest of this entry »

Chris Unck from Telstar, a 3-piece rock outfit from Los Angeles, reps We Are the Process in their latest music video, Are You Hungry.

Looking good on your Nokahoma Tank Top sir! Thanks for helping us #GrowTheBrand!

Watch the video after the jump. Read the rest of this entry »

APPLY NOW!

We Are the Process (WATP) and the design shop behind the brand known as EC Design Co. (EC/DC) are looking for a Spring intern to join their staff from now until the end of March. The Spring intern will be expected to learn about the WATP brand, write about sports, design, and clothing from the perspective of WATP & EC/DC, check-in on social networking handles, be sociable with clients, and last but not least, handle design tasks.

But the biggest perk of the position will be an all expenses paid trip to Austin, TX in mid-March for South by Southwest’s Style X event where We Are the Process brand will be showcasing their latest collection.

You will be expected to be in the greater Atlanta area for 90% of this internship. Other supplies you’ll need are:
-A Car
-A Laptop computer with Adobe Illustrator and Photoshop
-A Smart phone

It’s a plus if you have:
-Retail experience
-Writing experience
-Familiarity with Adobe Illustrator and Photoshop

For more information, please visit:
We Are The Process
EC Design Co.
Style X

Any specific questions NOT answered by this posting can be directed directly to the crew via .

If you think you have what it takes, APPLY NOW!

Over the 3 years that we have been doing We Are the Process, we have created many designs and illustrations that we’ve scrapped because one reason or another… and this illustration is one of them. This initial version of Famine was replaced by the Mayan Priest version in the The Four Horsemen series.

In celebration of the 36th anniversary of Black History Month, Nike is introducing a new, limited-edition 2012 Black History Month Collection featuring premium footwear from Nike Basketball and Nike Sportswear, along with select apparel.

The collection celebrates the achievements and pioneering spirit of three important teams: 1996 USA Basketball Women’s team, 2002 Brazil Men’s Soccer team, and the 2008 Kenyan Long-Distance running team. These teams answered the call to greatness and their legacy continues to uplift and inspire their communities.

Nike designers developed a signature graphic print and distinct colors that are featured on the shoes. This motif is inspired by the vibrant colors of International African culture, drawing visual cues from Kenyan beads, to the Brazilian Carnivale, to African-American quilt making which originated in the southern United States.

Select basketball shoes in the 2012 Black History Month collection includes the Nike Zoom KD IV, Nike Kobe VII System Supreme and LeBron 9 — all feature the pattern with dark grey as the base color of each shoe.

Nike Sportswear shoes include the Nike Air Force 1, Nike Air Max 1, Nike Blazer and 2012 Nike Huarache Free. In addition to the shoes, select apparel styles include the Nike Destroyer jacket, T-shirt and snapback hat.

In previous years, Black History Month offerings from Nike were only available to select friends and family. 2012 is the first time that Nike has put together an entire collection (they’ve previously done tees and AF1′s at most) and offered the items for retail sale, but not without the intentions of contributing to the community. In keeping with a tradition of honoring this holiday by giving back to organizations that work to inspire youth towards greatness, Nike, Inc. will make a financial contribution to Big Brothers Big Sisters of America.

The Nike Black History Month Collection will be available at select retailers such as our homies at Rock City Kicks Fayetteville and Nice Kicks, and online at NikeStore.com beginning February 11.

Detailed photography of every piece after the jump. Read the rest of this entry »

The long awaited FKi mixtape, Transformers n’ the Hood, has finally dropped and available for free download at livemixtapes.com. Awhile back, we posted a this video/track by FKi, a new project that was being backed by two of my favorite ATL producers, Heroes & Villains and Mayhem.

Check out the video (above) for lead single, On A Roll, Produced by Mayhem, DJ Spinz & FKi. This track has everything I’ve ever wanted the dubstep genre to embrace, including rapping and original lyrics. There’s more to dubstep than the drop! Nothing is more annoying than a track that repeats the same word or phrase for 10 minutes straight. On A Roll is the perfect blend of lyrical irreverence and wobble that the kids love.

Download the entire mixtape here. Damn, this thing kills!