I’m really looking forward to the upcoming launch of OLO for iPad (& iPhone), coming soon the the App Store. The interface design seems super clean and the controls and physics look like hours of fun in my future.

Tobie Hatfield is Innovation Director in NIKE’s Innovation Kitchen. In the early 2000s Tobie and a group of colleagues began a journey to find a way to bring to life the concept of training barefoot, a technique that helps strengthen the foot. Their goal was to create a product that replicated barefoot training while offering the support and traction of a lightweight performance shoe. This is the story of the birth of NIKE FREE.

Conquest, War, Famine & Pale Rider

Starting today, we will be releasing our Four Horsemen Sticker pack for sale on the We Are The Process Online Store. Each pack comes with Conquest, War, Famine and Pale Rider. A purchase of a Four Horsemen shirt gets a free sticker pack.

Thanks to Ink Floyd for printing the stickers.

Megan Huntz‘ dresses are usually named after one of her female friends. Since her new collection features a pair of pants, she decided to flip the script and name them after yours truly. How many people can say they have a pair of pants named after them? Not many… not many…

I met up with the Atlanta Hawks 6th Man section in Charlotte while the group was in town to cheer the Hawks to victory against the Bobcats over the weekend. It was great seeing that the Hawks are indeed popular in other NBA cities. We saw quite a few ATL fans holding it down at Time Warner Cable Arena. While we sat in the upper deck, our voices were still heard on the court. Need evidence? Check the tweets after the jump. Read the rest of this entry »

Here’s a behind-the-scenes video of our homie, Decatur Dan, at work on the new 2 Chainz video. It’s always good to see his continued success and to see him doing his part to #GrowTheBrand for We Are the Process.

Nike unveiled uniforms for all 32 NFL teams today at Steiner Studios in Brooklyn, NY. The system, known as The Nike Elite 51 Uniform, is truly the next generation in superior lightweight performance delivering a fully integrated system of dress for athletes at the highest level. Nike offered key technological upgrades to all 32 NFL teams, and each team’s management decided what features to include in their team’s 2012 uniform set.

The key features are:
LIGHTER –The Nike jersey and pant, wet or dry are lighter than previous versions
FLYWIRE TECHNOLOGY- Eliminates layers, reduces weight, and provides lockdown fit
ZONED MESH VENTILATION – Provides cooling zones for optimal thermoregulation
ZONED STRENGTH – High tenacity, stretch material, for light weight lockdown strength.
CUT FOR MOBILITY – Four-way stretch, hydrophobic materials enable range of motion wet or dry.
STRETCH TWILL NUMBERS – Four-way stretch even on numbering system
CUSTOMIZABLE BASELAYER PADDING – Nike Pro Combat Hyperstrong baselayer with integrated lightweight, Deflex padding offering customizable flexible protection.
DEFLEX PADDING – Lightweight, flexible impact protection integrated into top “hit zone” areas
ALUMINUM D-RING BELT – Aircraft-grade aluminum D-ring belt reduces weight.

Check out this interactive tech sheet for a guided tour of the uniform upgrades.

Want to see what some of these uniforms look like up close? Check out my instagram images from the event after the jump. Read the rest of this entry »

I recently discovered my new favorite band during our adventures in Austin a few weeks back. I met up with Julie Wheat of Cavortress and the rest of her crew and we randomly stumbled into a bar where Monsieur Periné was playing. We were all amazed by the talent on stage and decided to stay for the rest of the evening. Seriously, we were asked to leave as we shut the place down.

The next day we couldn’t remember the name of the band we saw the night before, yet we all agreed that they were awesome. Then, as if it were planned, the singer for Monsieur Periné, Catalina García, comes walking by right in front of our booth at Style X. I immediately approached her, and probably looked like a crazy stalker in the moment, but I had to ask if she had any music from her band that I could get. She sold me an EP on the spot, and I couldn’t be happier that I’m able to own the soundtrack to a memorable evening I had in Austin, TX. Encounters like this, is why you go to SXSW.