Nike’s FuelBand measures your workouts as well as your everyday activities and quantifies them as NikeFuel, a new universal currency to compare ourselves to others. Everything you need to know about this game-changing release after the jump. Read the rest of this entry »

Nike will celebrate the Ducks’ return to the Rose Bowl with the debut of its latest Nike Pro Combat system of dress – the most advanced football uniform system ever assembled. Read more after the jump. Read the rest of this entry »

I just received an cryptic email from Nike saying “You’ll need to power up your Nike Mags to green for this” with a link to this video. What’s going on?!? This is heavy…

Last week, I experienced Nike’s new SPARQ Sensory Performance innovations in action. I have no doubt in my mind that this new approach to vision training in conjunction with all other aspects of physical training will give an edge to the athletes who utilize these advancements. What’s most interesting is that vision training can be used by athletes of all levels to increase focus, reaction times & anticipation in any sport. I could rattle off a list of athletes off the top of my head that could use vision training immediately: Ahem… Josh Hamilton… Ahem…

SPARQ Sensory Performance is a system of technologies, products and programs designed to assess, analyze and improve an athlete’s visual and sensory performance. It’s another step in Nike’s nearly 40-year legacy of delivering game-changing innovations to help athletes perform at their peak.

“Sensory training is at the cornerstone of how we can build better athletes,” said Paul Winsper, SPARQ Performance Director. “With SSP we’re able to integrate both sensory and physical training together. This performance philosophy has resonated with some of the top athletes, teams and clubs throughout the world.”

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The Nike Pro Combat Hyperwarm Shiled Mock maximizes breathability and warmth during harsh winter weather. The mock neck, body skimming fit and long-sleeves are designed so that athletes can layer this top under apparel.

I just tested one of these Nike Pro Combat Hyperwarm Shield Mocks in a 40 degree Beaverton, Oregon IN THE RAIN! One would think the Nike folks wouldn’t want to risk any negative product reviews while in the rain like today, but what would they have to fear? I stayed warm, dry, and flexible while throwing and catching footballs on the Bo Jackson Field. Read the rest of this entry »

When my Nike MAG shipment arrived, I took some iPhone photos of the unboxing process. Shortly thereafter, Joe Martinez asked me if he could take some portraits of the kicks. Without hesitation, I brought the whole Nike MAG package to one of my favorite portrait photographers. I was interested to see what kind of personality Joe would bring out in these photos. Yes, sneakers can have personality!

I apologize for taking a week to post these photos, but I think that they do the kicks more justice than my iPhone pics. They were certainly worth the wait. I present to you, the 2011 Nike Mag (pair #0854), by Joe Martinez.
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Great Scott! They’ve arrived… we’ll take a dive inside the packaging soon!

It was an ordinary evening at Lone Pine Mall. All Kevin Durant wanted was a new pair of shoes. Then the space-time continuum showed up.

Check out the website Back4TheFuture.com for more details.

Have the flow to bid on these kicks? Head over here to the auctions.

More pics of the Nike Air Mag after the jump. Read the rest of this entry »

The NIKE MAG is no longer the “greatest shoe never made.” The mythical shoe that originally captured the imagination of audiences in Back to the Future II is being released – and they’re here to help create a future without Parkinson’s disease.

1500 pairs of the 2011 NIKE MAG will be auctioned on eBay with all net proceeds going directly to The Michael J. Fox Foundation. Each day for the duration of the ten-day auction, one hundred and fifty pairs of the 2011 NIKE MAG shoes will be made available via eBay’s Fashion Vault. The auction starts September 8, 11:30PM EST, and will end September 18. Thanks to a previous 50 million dollar match given to the Michael J. Fox Foundation, all donations will be matched, effectively doubling the contributions from the auction.

The original NIKE MAG was worn by the Back to the Future character Marty McFly, played by Michael J. Fox, in the year 2015. It came alive, lit up and formed to Marty’s foot. The 2011 NIKE MAG shoe was designed to be a precise replica of the original from Back to the Future II. The aesthetic is an exact match, down to the contours of the upper, the glowing LED panel and the electroluminescent NIKE in the strap. The 2011 NIKE MAG illuminates with the pinch of the “ear” of the high top, glowing for five hours per charge.

The 2011 NIKE MAG – It’s About Time.

Reveal video & more photos after the jump. Read the rest of this entry »