So here’s a glimpse of our booth set-up for Style X. It’s missing a few finishing touches, but we decided it was in our best interest to get a rough feel for set-up day. It’s sure to be a stressful load-in, so we wanted to work out any kinks in the comfort of our own studio beforehand.

We are often asked where & how we got our business cards produced and we point them directly to Red Bird Ink. Here’s a look into the production of them from the eye of my unsteady iPhone footage. Enjoy!

As some of you may have already deduced, we are taking our brand We Are the Process to SXSW this year. We will be participating in a new fashion related segment called Style X (prononced: Style By). The creators of Style X recently reached out to me and asked me to write an article about the experiences we’ve had in growing our brand as well as what I was enthused about with our trip to Austin in March. If you’re interested in that sort of thing, check outt the longest article I’ve written since college here.

If so, share your story at the Marcus Troy & Nike Sportswear Mavericks microsite. I uploaded my maverick story and was surprised to see it on the site immediately. Maybe every submission is automatically approved, but it’s still pretty cool to see yourself digitally represented among movers and shakers. It seems that Marcus will choose a maverick to win a pair of his Bespoke Air Force 1 sneakers… too bad, bc I already have my own!

The new Jordan lookbook is available for your viewing pleasure, and it proudly features a day in the life of, Chris Paul. I love the photography in the lookbook, as well as JB’s decision to feature CP3 over some of the other “more likely suspects” in this case. Check it out here.

Our good friends at Black Sheep Skate Shop in Charlotte have recently released this photo of a collaboration that they have planned for retail release with Spitfire Wheels. If you’re unaware, Spitfire has been an industry leader for years. I love how one of the wheels in the pack is different. Very creative. We couldn’t be happier for our friends, as a collaboration like this has been a long time coming for what many would claim as the best skate shop on the east coast. Congrats Black Sheep!

Check out these new limited edition Hennessy Very Special flask sleeves. They’re a high-quality silicon ‘skin’ for your bottle, which both protects it and decorates it. Not only does the silicon feel good in your hands, it also looks good. The detailing on the sleeve is really well executed; the grape vine pattern from the label is repeated on the front of the sleeve, and the inside texture is made up of the Hennessy script. The slip-resistant grip is perfect for football tailgates and other “raising hell” moments this fall.

Since the new V.S. flask sleeve comes in so many different, bright colors, you can get one to match your favorite team or your favorite sneakers. The yellow sleeve, shown above, perfectly matches my Nike Hyperfuse “Del Sol” that I’ve been rocking lately. It goes on the bottle really easily and fits snugly. Once it’s on simply pull the top back and take a swig! You can snag one at your local liquor store for a mere $12.99.

More images after the jump. Read the rest of this entry »

Our team was recently approached to create artwork for a mixtape by 2 of our favorite ATL-based DJs, J-Sol & Apple Juice. We worked closely with the duo to carry our Hotlanta/baseball theme throughout the visual & sonic experience.

We’ll be sending out a physical copy of “Hit & Run” with every order from the PROCESS Online Boutique (while supplies last).

Also a digital version of “Hit & Run” is available for download.

Download (via Mediafire): Process Presents: “Hit & Run” The Mixtape

Our team has spent the last few months collaborating in private with the Graveyard Tavern on a unique project that we’ll be releasing this Thursday, August 26th. Here is a preview of the fitted ballcap that you’ll be able to purchase on Thursday night. To sweeten the deal, DJ Apple Juice will be curating the evening’s soundtrack. You don’t want to miss this celebration.

Stay tuned for a preview of the tee shirt that we created together.

Our friend Destiny recently got some work done on her arm in the form of chief Nokahoma from our PROCESS collection. Wow! That’s amazing that she’d be willing to put our graphic on her arm forever. Who thinks she deserves a free tee per month for life?