Thank you to everyone who placed an order this month and received complimentary FREE DOMESTIC SHIPPING. We’ve packed more orders than we ever thought! There’s still one more day to take advantage of the sweet deal at http://wearetheprocess.com/store.php
Peep Bun B’s fitted game right here! Shot last night at the Tupac Amaru Shakur Center for the Arts before his performance celebrating Tupac’s birthday.
All weekend long, folks have been updating their twitter statuses letting us know they’ve picked up their LA x ATL fitted. We’re both flattered and encouraged by the support in our hometown! Thanks Tweeps! Thanks so much for making this release a success. We’re going to give that love back by releasing more heat in the future. Stay tuned… you won’t want to miss out.
Ted’s headed back to Borneo to continue the work from when he went overseas earlier this year and the complimentary Estate LA 5-Panel cap that he’s wearing in this photo is going with him. It’s pretty cool to realize that in a matter of 5 days, that cap will have traveled from Los Angeles > Atlanta > Brooklyn > Borneo.
I just went by Standard on Peachtree to see how things were going and I caught @RyanAcker pushing their last two PROCESS x Estate LA caps on the phone, drinking a Whynatte, and wearing a Streetlocal tee. I had to snap a pic. Good things happen when you keep it local. Everything in this pic was created right here in the good ole U.S.A.
Here’s a cool pic of our latest collaboration with Estate LA which is on sale now. The Estate crew has the caps behind a glass case, next to what appears to be a signed pair of Zoom Kobe IV’s. Fresh!
We woke up this morning to an overwhelming amount of online orders and I even saw a few people picking theirs up at Standard today. We only have 50 caps in Atlanta and 50 caps in Los Angeles. Make sure you grab yours before they’re gone.
Visit the PROCESS Online Boutique and get FREE SHIPPING (Domestic) for the month of June. You can’t beat that guys!
We’ve teamed up with Estate LA again to produce this fitted hat for our PROCESS line. It’s a merging of West & East coasts by locking-up the “L” from the LA Dodgers and the “A” from the Atlanta Braves. The cap will come in 2 different colorways: Purple & Gold (Lakers) and Red & Black (Falcons).
It’ll be for sale on Friday June 12th at the Estate LA store in Venice, Standard in Atlanta, and wearetheprocess.com. As an added bonus, we’ll be including a complimentary USB wristband with every hat sold containing MP3s “Goin’ Back to Cali” by Demun Jones and a secret track with 8 Ball of 8 Ball & MJG.
Also, on the 12th, the PROCESS website will be getting a makeover… stay tuned.
This Saturday, FN Socials, Christys’ Hats and Freshiam.net present Hat Trick at Halo Lounge. Christys’ Hats will be providing you with some of the finest hats and a photo booth for some photo ops. Sounds by DJ What! and 2 local favorites, J Sol & Apple Juice. Also, Midnight Socialite will be there to take your picture, so dress proper. There will be giveaways from Christys’ Hats and of course PROCESS, so come early. Doors open at 10.
for no cover before midnight.
Yesterday, a special package came in the mail from Quintin, a new hat company owned by some of our friends on the west coast. What sets them apart from the norm is that they specialize in fitted 5 panel caps, thus eliminating the need for a pesky adjustable strap and delivering some class to the 5 panel category. Their first wave of releases will take place on May 2nd, kicking off a summer of weekly releases bearing collaborations with many heavy-hitting design teams (the line sheet looks amazing). We’re honored to be included in this succession of releases and are currently tweaking the final details on the first PROCESS x Quintin collaboration set for later this summer. Read the rest of this entry »
As Georgios and I were leaving Philips Arena last Friday night, we received a phone call from one of our buddies who was reaching out to us on behalf of the one-and-only, Usher. As crazy as this sounds, he’d previously seen a few PROCESS pieces at Black Sheep in Charlotte last fall and wanted to pick up a few fitted caps and tees directly from us.
It is a huge compliment for someone with his star-power to show support for what we love doing. And it was important for us to deliver the order to his studio in person. He was super-nice as we chopped it up about “the PROCESS” and a few of his future endeavors. Plus, he gladly let me snap a pic of him in his new PROCESS x Estate LA Fitted too!
Since we’re on the subject… I know this is a re-posted song, but it’s one of my favs from the past year:
