Let me start off by saying “Thank You” to everyone who came out to any (or all) of our PROCESS Launch Circuit events last Friday night. We can’t begin to describe how loved we feel based on everyone’s continued support. I’ll post pictures from the night as they arrive from our photographers.

I spent a majority of the final week of production tying up loose ends, getting inventory set up for the online store (which is LIVE at wearetheprocess.com), and camping out at our downtown ATL studio. The picture above is a birds-eye view of the coffee table next to the studio couch that I lived on last week. As you can see, I stayed hydrated, caffeinated, entertained, and very busy at the same time… was it worth it? Would I do it all over again? Yes and yes.

Here’s the PROCESS graphic tee version of Chief Nokahoma, on press. We’re expecting this to be one of the most popular designs for our first season. As you can see, we’re printing the line by hand. No machines were used, giving real meaning to the Made In The Dirty South tagline we use. We’ll keep it that way for as long as we can.

As we wrap up production for PROCESS, I wanted to highlight the importance of these four screens. Together, they’re used to create our Crossed-Tomahawks graphic tee which is one of my favorites from the entire line. Most of our readers don’t know this, but this graphic was one of the last created for the line and almost didn’t make the final cut. It was definitely unplanned, but was a no-brainer when we incorporated our tagline, Made In The Dirty South. I think it was at that point where we decided it was totally relevant to what we were doing. If you must have one, hang tight until March the 6th, 2009. They’ll be available online at wearetheprocess.com and at Standard on that day.

Georgios and I have been playing around with the idea of direct to garment printing lately. We’ve found that the printing process is quite fickle, painstaking, and pricey, although the results are usually really nice when done properly. It’s can become as irritable as troubleshooting your ink-jet printer at home. In my honest opinion, it seems that this will be the way of the future for tee printing, but the technology for consistency and efficiency isn’t quite “there” yet. Check out more photos of the PROCESS Iris tee from our direct to garment experiment after the jump.

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If you were at El Bar for New Years Eve last night, you may have noticed their new sign hanging behind the bar (designed by Steve Deniro). Here’s how it was made…

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Black El Bar keychain

Remember to pre-pay your $20 for New Years Eve at El Bar. You’ll get one of these “No Cover / V.I.P.” keychains that will allow you to get into El Bar for FREE in 2009. It’s totally worth it! If you can’t make it by the bar in time, you can always email them at and they should be able to work something out with you.

Keychains will come in 3 different colorways, see them all after the jump
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Here’s a preview of the new El Bar tee that is one of the many reasons you should pre-pay for their New Years Eve party. $20 gets you so many benefits including one of these shirts. Nothing is more ATL than this tee… except for being a Celtic hater. (Don’t pretend like you rep the A and let me see you at Philips Arena cheering for Boston. That’s negative points in my book, you poser!)

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Here are some photos from the past month showcasing the murals we did for the Standard Lenox Square store interior. It’s interesting to look back at the store without all the grass, racks, and clothes. There are some different photos over on their blog as well.

Check out the photos after the jump.
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We have been wrapping up quite a few branding and website projects at the EC studio this month. As final tweaks roll-out the door, keep an eye out for some images and additions to the portfolio, including some exciting work for: Future Digital, LLC (NYC), Georgia Tech Center for Music Technology (Atlanta), ZooZ Mobile (Atlanta), MeanRed Productions (NYC) among others.

What has been common throughout all the projects is the open collaborations between the talent at EC.

We recently took on a small identity/merch project for NY-based singer/songwriter Will McCranie. This afternoon, we received proofs of a simple one-color graphic tee design based on an illustration by Georgios. It’s nice to get back to our roots every once in awhile and have some fun with limited-run pieces that have heart and soul.