Presenting the World Premiere of the film, Kobe Bryant is the Black Mamba. Directed by Robert Rodriguez. Introduction by Kevin Fraser.

Check out the movie poster after the jump. Read the rest of this entry »

Here is a sneak peek at the Nike Sportswear at Hollywood & Vine energy space that is open during this NBA All Star Weekend. This is where basketball and culture converge in Los Angeles. This one-of-a-kind 360-degree experience that celebrates L.A. neighborhoods, the Air Force 1, and the game of basketball. Retail hours – Friday 10pm—2am; Saturday 6pm—9pm.

Check out photos of the space after the jump. Read the rest of this entry »

With the NBA All Star Game approaching this Sunday, Nike introduces All Star versions of their signature basketball sneakers for Kobe Bryant, LeBron James, & Kevin Durant. Inspired by the glitz and glamor of Hollywood, Nike designers have integrated a lenticular material in the sneakers to create the illusion of three-dimensional moving images. More after the jump. Read the rest of this entry »

As they enter Cowboys Stadium today to play in Super Bowl XLV, four key Nike athletes will be wearing custom “Destroy With Speed” Destroyer Jackets by Nike Sportswear. These jackets bear hints of volt green which has been a signature Nike color to reference speed as of late. Each jacket is emblazoned with the players’ position, on-field jersey number, and last name stitched on the breast and will surely break a few necks during pre-game activites. Check out more photos after the jump. Read the rest of this entry »

When I previously heard that the NBA All Star game was going to be in Kobe Bryant’s backyard (Los Angeles), I knew Nike Basketball would celebrate that event with an array of new product. But I didn’t expect Nike Basketball graphic designer, Erick Goto, to take a whimsical new approach to sneaker design and color blocking. Read the rest of this entry »

I’m in LA for the next 48 hours with Nike Basketball to see what they have planned for the NBA All Star game. More on that soon…

Although images of the Air Jordan 2011 have been floating around the internet for a month or so, we’re finally given an official look at the shoe today. Here’s an in-depth interview with the designers of the Air Jordan 2011. As always the newest model in the Air Jordan signature line releases during NBA All-Star Weekend on February 19th.

I picked up my pair of Nike Zoom Kobe VI [Del Sol/Black] on release day from Nice Kicks, in Austin, TX over the holidays. If you’re a sneakerhead living in the US, you should get familiar with Nice Kicks. Located deep in the heart of Austin, TX, they’ve been serving The South for a few years now.

If the name sounds familiar, chances are you’ve probably stumbled upon their website, NiceKicks.com before, or you’re already an avid reader of the site. They manage to run a quality shop and update their world-famous website with up-to-date features multiple times a day. The owner, Matt Halfhill, must have a great team around him. He’s doing it right!

Nike Sportswear x Steven Alan Air Zoom Toki

I’m loving the most recent collaboration between Nike Sportswear and New York-based designer Steven Alan. You can dress these sneakers up or wear them in casual situations without thinking twice. Alan’s signature “classic with a twist” aesthetic is applied to 4 classic silhouettes from the Nike archives; the Air Zoom Toki, Air Max Talache Low AC, Air Zoom Lava Dome, and Air Zoom Magma AC.

Alan’s process involved stripping each style down to its basic form, adding premium materials such as suede and canvas, and implementing functional details such as the Dynamic Fit ankle insert found on the Air Zoom Toki model. He finished the collection off by adding urban tones ranging from grey, black and white to caramel, dark cinder, and obsidian.

The Nike Sportswear x Steven Alan collection will be available at Steven Alan locations nationwide and at StevenAlan.com starting January 20, 2011.

I applaud Nike’s openness to allowing designers to redefine classic models in their own aesthetic. Maybe one day they’ll open the vault up to yours truly!

Check out the rest of the Nike Sportswear x Steven Alan collection after the jump. Read the rest of this entry »

Nike Family

NBA players on 26 teams in 13 different games will wear specially designed Black & Gold sneakers on Martin Luther King Day 2011. Keep an eye out for them on the feet of Nike, Jordan, & Converse players as you watch the games today. We’ve previously seen Black History Month collections from Nike, but they’ve been notoriously hard to score. As a first, some BHM products will be available for purchase at select retailers. More information on Release Dates, On Court Celebration Kicks, & the BHM Collection is available after the jump: Read the rest of this entry »