We are happy to announce the launch of the newest We Are The Process collection. We’ve included fleece items, a beautifully crafted nylon coaches jacket, as well as a range of headwear to endure the upcoming cold months.

The lookbook was shot by Jorge Menes in some of our favorite cities (New Orleans, Charleston, and Atlanta) with some of our favorite friends. We hope you enjoy the new collection and we appreciate all the support that helps to #GrowTheBrand.

We’re excited to announce a special collaboration with one of our favorite tech start ups, Localeur. For our first effort, we designed these special typographic tees to announce the beginning of an ongoing series of collaborations we will be doing with Localeur.

Localeur is a curated community of local insiders who want to help you experience local in their city. While review sites lack authenticity and local credibility, and travel guide books go out of date the moment they’re published, Localeur gives you a curated look into what it’s like to be a local. Currently Localeur is in Austin and Houston, TX but will soon be expanding their reach across most of our favorite major cities (including ATL!).

These limited edition shirts and tanks are available for $40. Sign up for the Localeur e-mail newsletter via their homepage then hit them up at to purchase.

Unisex sizing, tees available in black with white discharge print, tanks in heather grey with olive discharge print. Very limited quantities, y’all!

Localeur & We Are The Process
Southern Born + Bred

Today, we are pre-releasing a piece from the upcoming We Are The Process collection: Our new “Osprey” graphic was inspired by the Tlingit (pronounced “cling kit”) tribe of the Pacific Northwest. During our 1st quarter Design Aesthetics course at Portfolio Center (ATL) in 2005, we were assigned a tribe and had to draw exclusively in that tribe’s style for 3 months. It was no easy task! I was assigned the Tlingit back then and I relished the opportunity to revisit the aesthetic for a new @wearetheprocess piece for 2013. “Osprey” is currently available in Women’s & Men’s sizes at WeAreTheProcess.com

Zombie Nokahoma “Hammerin’ Hank” colorway t-shirt. Printed by hand in Atlanta, GA with the King Screen crew; using the same standards and processes we’ve practiced since our design school days. Quantities are SUPER LIMITED.

We want to make these available to friends, family, and social media comrades before anyone else. Secure yours in person over the next few days at our studio.

IN-PERSON Release Schedule:
FRIDAY (10/26) – 7pm to 9pm
SATURDAY (10/27) – 11am to 2pm
SUNDAY (10/28) – 4pm to 6pm

We Are The Process / Good Work Studio
695 Pylant St. ATL, 30306.

Remaining pieces (if any) will be available online at WeAreTheProcess.com on October 31st.

Soon…

Just in time for playoffs – A fresh batch of our Navy/Red Nokahoma tee in all sizes including women’s tees too! Limited quantities as always… Order online by 8pm today (10/3) and we’ll make sure your package arrives by Friday mail (ATL only). We will also be selling these in person between 7-9pm on Thursday evening (10/4) at our ATL studio. Our address is listed under “Stockists” on WeAreTheProcess.com

This October we are reissuing one of our most popular graphic tees, Zombie Nokahoma, but we want your input to determine how it looks! The colorway with the most Instagram likes by noon EST on Friday, October 7th 2012 will be released online & in-person later in the month.

Jump on Instagram, find us (@wearetheprocess), and like the graphic you’d like to see in production!

The colorways listed (from left to right):
“Hammerin’ Hank” Zombie Nokahoma [Blue / Red]
“Red Skull” Zombie Nokahoma [Red / Electric Green]
“Walking Dead Comic” Zombie Nokahoma [Grayscale / Blood Red]

George Kiel III of Nice Kicks in Austin, TX has recently started narrating Kicks on Court videos, highlighting some of the best on-court sneaker action in the NBA. In his most recent video, Allen Iverson’s 5 Best Kicks & Crossover Combinations, GKIII throws it back with our Southern Series tee from the Nice Kicks vs. We Are the Process capsule collection we released exactly 12 months ago. He must’ve known we are heading back to Austin in a few days… Thanks for helping us #GrowTheBrand George! Check out the video after the jump. Read the rest of this entry »

We just restocked on a few of our more popular items from last season. We have full size runs and everything is on sale too! Visit WeAreTheProcess.com and grab ‘em before someone else does!

As we wrap-up production of our newest collection of We Are the Process brand clothing, I thought I’d share a small design change on our collar tags and sleeve tags. The backside of the sleeve tags aren’t pictured, but they feature a cryptic symbol that we’ll explain to you in person if you remember to ask. It’s all part of the greater brand story!

Also, you’ll probably notice that the above pictures were taken from our Instagram account. If you’re part of the Instagram community, check out our feed at @wearetheprocess.